Are you looking to kick start your real estate business?
I know I would like to sell more homes, so I am getting back to the most productive lead generating activity there is...
It has been 5 years since I was last out, and I am excited to get started.
Here is how I do it:
DOOR KNOCKING FOR REAL ESTATE
- Location, location, location
All neighborhoods are not created equally, so choose your neighborhood carefully. I like door knocking in townhome communities, ideally ones with one car garages. These neighborhoods generally will have a higher turnover rate, making the time I spend more effective.
I have found the two most productive times for door knocking to be 5 PM on weeknights, and 10 AM on weekends. People are usually home at these times, and remember the goal is to talk to people.
- Hand them something
I print out the comps of the neighborhood, and staple my card to it. As they open the door, I hand them the comps and start my script. Since most people want to know what is happening in their neighborhood, this usually prevents them from shutting the door in my face.
- Use a Script
Keep your script simple and short. Here is mine: "Hi, my name is Ken Tracy. I am a REALTOR with Keller Williams here in Naperville. I market this neighborhood very effectively. I am out looking for people who are moving in two years or less so that I can go to work for them..."
- Make your goal action oriented, not results oriented
To avoid burnout, my goal every night out is to talk to 10 people at the door. This usually takes only 30 to 40 minutes. Even "Not interested" counts.
- Get contact info
If someone tells me they plan on moving, I get their phone number and email address. I then set them up with an automated email search of their neighborhood, so they know what we will be competing against when they do put their home on the market.
- Follow up
The day after door knocking, I send everyone I met a hand written note thanking them for their time along with my business card. I even send them to the door slammers. Who knows? Maybe they were having a bad day...
Again, if you are looking to increase your sales, there is no more effective way than door knocking. So if you want to boost your sales, please join me.
I will be posting my results, and would love to hear any successes from others...
-townhome communities like Carrolwood in Naperville are great for door knocking...