If it is not selling...what do you tell your seller?  First before you take the listing you should know if this is someone you can work with...if it is not then your in trouble when it comes time to reduce the price.  Don't just take the listing to take it.   What kind of reaction do you get from sellers when you tell them it is time to reduce the price...oh common let's hear the mean responses you get from sellers!  Hopefully you don't get mean responses but I want to hear about any mean responses you get... Lol I just want to know.  It will enlighten my day a little.  What's the strategy you use to reduce the price...A good start is letting the seller know right off the bat in the begining your strategy...honest is key!  We have a lot of expireds for a reason.

 

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6 Comments on Don't Keep That Listing Sitting! LEARN SOME EFFECTIVE PRICE REDUCTION STRATEGIES!

DEC
09
2007
136,064 Points 1 Featured Post Outside Blog
You are so correct.  If the listing becomes stale it will become difficult to sell at any price.  Sellers have got to become realistic about what today's market is really all about.
5:06am • #1
333,747 Points 1 Featured Post Outside Blog
Thanks Gayle :)
5:27am • #2
Tom, We won't take a listing just to take it.  It could spell trouble down the road.  One "tough love" technique that has worked for us is to discuss how many new homes came on, how many closed, etc., on the MLS in the past 24 hours.
5:47am • #3
333,747 Points 1 Featured Post Outside Blog
Joseph,Thanks again for another comment :)
5:51am • #4
1 Featured Post
I like Joseph's tip on keeping sellers updated on the stats.  Sometimes that could make the difference in their willingness to cooperate more.
6:59am • #5
333,747 Points 1 Featured Post Outside Blog

Yes Venice your right !  I think Joseph did a good job mentioning that to us..thanks!  I also appreciate your comment Venice...take care :)

Tom Davis Realtor
7:36am • #6


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