devil brocks farmWho needs a Realtor?  I don't need a Realtor.

 I can negotiate for myself, by myself. 

They should just lock the car dealership doors when I come up the walk.  They call me El Chalanear Diablo, the wheeling, dealing devil.

So I don't need a know-it-all real estate agent to chat my ear off, send me seeds or refrigerator magnets and hound me with phone calls.

What do Realtors know that I don't know? 

Okay, so maybe just maybe they:

  1. Attend local Planning Board meetings and get the information on new developments and variances from the source.
  2. Research applications and property files at the local Building Department.
  3. Study proven marketing strategies to market homes and commercial properties or they experiment to discover a new technique to give their clients an edge.
  4. Avail themselves to professional accreditation courses and memberships in organizations that keep them at the top of their professional 'game.'
  5. Meet and mingle with all sorts of folks interested in real estate, from investors to renters to relocating buyers. Since they're living the grass roots life (GRL) perhaps they know more about a property before it goes into the MLS.
  6. Sharpen their negotiating accumen to benefit their clients and save them real coin.

Okay, maybe a Realtor knows more technical stuff then I do, but when it comes to negotiating a new home no one can replace me and achieve the same results. I've got to be right in the mix, the action, the mud of the trench to secure the best bargain for me and my family, no matter how much I alienate the seller, cloud the issues and give away my own leverage.

I can cut out the Realtor and save me a bundle. If I bought a new car everyday I'd leave a string of closed car dealerships behind me.

Let me show you the last two houses I negotiated right here in Monmouth County, New Jersey . Sweet. Nice, right. Straight from the builder. I know. They seem abandoned and unfinished.

unfinished house  unfinished house

  • What did I need a Realtor for?
  • Would a Realtor have known the builder was in financial trouble? Or may be it was me, getting in too deep and then breaching my sales contract?
  • Would a Realtor have analyzed the area using sales data to arrive at a reasonable price so I didn't over pay?
  • Would a Realtor have acted like my advocate and obtain the right information from township officials?

Andrew's Note: If you have the same attitude as this fictional character, then please do not call me. You're FREE to do it yourself. I have power tools in my garage but I still go to the dentist.

If you "get it" -- if you understand the role of a professional Realtor -- then you can call me. Hire a proven Buyer's Representative like myself to help locate your new home and let someone else (the seller) pay for my services.

Andrew is the Broker/Owner of his own realty. Why not go straight to the top and hire the Boss?

ANDREW J. LENZA REALTY

Office Telephone (732) 431-9003

E-mail Andrew at andrewlenza@verizon.net

Company URL: www.andrewlenza.com

(c) Copyright, 2007. Andrew J. Lenza, All Rights Reserved.

 

52 Comments on Cut Out the Realtor and Save a Bundle!

Andrew, I do not know why anyone would walk in to buying real estate without a Realtor. That would be like going to a murder trail without an attorney.

12/10/2007 02:05 PM by Danny Thornton (Home America Mortgage, INC.)


Danny, And yet they do. Go figure. I like your analogy. I'd like to call myself to the stand.

12/10/2007 02:06 PM by Andrew J. Lenza (ABR*GRI*MBA) Monmouth County NJ Real Estate Broker (Andrew J. Lenza Realty)


Andrew -  Loved this quote, "I have power tools in my garage but I still go to the dentist.Good call on that & keep on smiling:-)

12/10/2007 02:12 PM by Jason Sardi, Pennsylvania Mortgage Broker (First Choice Equity Group Inc.)


I agree with Danny.  Yet, there are buyers that would rather do it themselves.  I don't understand why.  It's not like they are saving money by not having representation.

12/10/2007 02:13 PM by Brigita McKelvie - Lehigh Valley, PA, Residential, Rural & Horse Properties (Vision Realty Group)


Mr. Sardi! Thanks for the comment. Amazing, really, when you consider how real estate works. Have a true, tested Pro represent your interests and someone else will pick up the tab.

12/10/2007 02:14 PM by Andrew J. Lenza (ABR*GRI*MBA) Monmouth County NJ Real Estate Broker (Andrew J. Lenza Realty)


Brigita, I'm just as incredulous. Some buyers are stricken with the impulse to run into the sales trailer or the Open House. Realtors involve themselves from beginning to end. We're a second set of everything: eyes, ears, hands.

One of my public missions is to educate folks: Who represents who? You need your own posse if this were the O.K. Corral.

12/10/2007 02:16 PM by Andrew J. Lenza (ABR*GRI*MBA) Monmouth County NJ Real Estate Broker (Andrew J. Lenza Realty)


Because I am independant from Real Estate Agents I get people ask me all the time about not using them.  My response to them is ALWAYS "You get what you pay for."  Then I bring up the litigation possibilities and that usually scares them into a phone call right away.

12/10/2007 02:29 PM by Rey Gallegos Home Loan Consultant Las Vegas, NV (A Mortgage Bank)


I love the ones who can do it themselves!!!  Some do succed tough and I congratulate them however did they get the highest price they could?  humm....bet not!!!

12/10/2007 02:31 PM by Susan Boeldt (Century 21 Rautmann/Schils Real Estate Inc)


I was a personal trainer for many years.  Clients would talk about quiting or not renewing with me.  my response was always the same "Kick you own ass then, I'm not going to kiss it."  Anyway I have the same feeling, and the fact is some people can pull it off and save some money. Key word "SOME" not many.

12/10/2007 02:37 PM by Brian Sharkey South Florida Realtor (All Florida GMAC Real Estate)


Rey, that's good advice -- not to sound like a homer because I am a Realtor!

Susan, New Jersey is a disclosed dual agency state which makes representation very tricky.

Brian, Ditto. I witness few folks saving money. I just see them waiving representation and going it alone.

12/10/2007 02:53 PM by Andrew J. Lenza (ABR*GRI*MBA) Monmouth County NJ Real Estate Broker (Andrew J. Lenza Realty)


Andrew, that truly is an amazing piece. There is no reason why anyone looking to buy should not use a REALTOR®. Can you imagine a brain surgeon performing surgery on himself. 8)

12/10/2007 03:12 PM by Rob Baldwin, Santa Clarita REALTORĀ® (Pinnacle Estate Properties)


Rob, Sure if he had a really, really big mirror and a steady hand. I am as dumbfounded as you. Don't get it. Defies logic. Are we so loathed we are to be ignored altogether?

12/10/2007 03:21 PM by Andrew J. Lenza (ABR*GRI*MBA) Monmouth County NJ Real Estate Broker (Andrew J. Lenza Realty)


Andrew - Have to agree with Sardi's comment.  A buyer not using a realtor makes no sense whatsoever.  Just as the same with a seller!

12/10/2007 03:31 PM by Marc Grossman, GRI - Central Florida Real Estate Specialist (Keller Williams Premier Realty)


Marc, It's okay to be a do-it-yourselfer but as a buyer why would you pass on free, full-time help? Especially relocating from New York. I'm down here and I can be of great assistance. There's no great deal going to the listing agent direct.  

12/10/2007 03:40 PM by Andrew J. Lenza (ABR*GRI*MBA) Monmouth County NJ Real Estate Broker (Andrew J. Lenza Realty)


Bravo Andrew!  REALTORS(R) eat, sleep, breathe (and in my case even dream) real estate.  REALTORS(R) watch the market on a daily basis: new listings, price reductions, U/C, SOLD.  Some of us can tell a home is overpriced just by the basic specs of a home in our marketplace.  The best REALTORS(R) know their market like the back of their hand. 

No one, ABSOLUTELY NO ONE, can beat the knowledge of one who is in the trenches daily.  But ya wanna go it alone anyhow, huh?  ALL-RIGHTY THEN!

12/10/2007 04:29 PM by "Antoinette" Scognamiglio ~ GRI Morris County, New Jersey Homes for Sale (Prudential New Jersey Properties)


Andrew, You're hired!!! I sold a lot two years ago and actually hired one of my competitors to do it for me. Why? Because I knew she had contacts with builders and specialized in selling vacant land. Even though the lot was in my market, I don't work that side of the business. She sold it in one day!!! Even pros use pros when they are better qualified.

12/10/2007 04:35 PM by Bryant Tutas-Tutas Towne Realty, Inc


Andrew - had to turn down my monitor. the glare from this brilliance was overwhelming.

12/10/2007 04:56 PM by John MacArthur The MacArthur Group (Long and Foster Real Estate, Inc.)


Antoinette, Since you and I are kindred spirits, selling in New Jersey, I do appreciate your input. Your comment succinctly demontsrates our proficiency. Wanna go it alone. Suit yourself. What's mindboggling is most people cite Donald Trump and Bill Gates and the Brit with Virgin Airlines as the prototypes of commercial success. How'd it happen? They surrounded themselves with good people. Should buying a home be any different?

Bryant, You're ahead of the curve. Even pros use pros when they are better qualified. Eureka!

J-Mac, You're too funny.

12/10/2007 05:41 PM by Andrew J. Lenza (ABR*GRI*MBA) Monmouth County NJ Real Estate Broker (Andrew J. Lenza Realty)


Andrew:  I'd like for you to be my next realtor... that's how good I think you are!

12/10/2007 07:27 PM by Jan Wood, Realtor (R) - Nashville TN Real Estate (RE/MAX ELITE)


ROFL! I have power tools in my garage, but I still go to the dentist. That about sums it up!

12/10/2007 09:05 PM by Lisa Hill (Daytona Beach Real Estate) (Adams Cameron and Company)


Excellent points, Boss man, but there are diehards everywhere.  I hope they stay away from Realtors because we will be too busy dealing with people who prefer professionals handling their transactions and making it all look easy!

12/10/2007 09:15 PM by Bonnie Westbrook Grand Rapids MI Real Estate Marketing (Five Star Real Estate Ada MI)


Some people who have bothered to educate themselves CAN do it better themselves, well except for the negotiation.

You notice that professionals never have the power person doing the negotiating.  It's always a go between.

but, MOST people who either haven't bothered, don't care to, don't want to, don't do it it enough, GET EDUCATED, should have a qualified professional advising them.

Unfortunately (or perhaps fortunately for us) for most people, it's more like.

CUT OUT THE PROFESSIONAL and LOSE A BUNDLE!

Though the bad apples in our professions do bear some responsibility for this consumer attitude!

12/10/2007 09:16 PM by Erby Crofutt, Central Kentucky Home Inspector (B4U Close Home Inspections & Radon Testing)


Lisa, I guess that line made a few people chuckle.

Bonnie, True enough. Professionals committed to excellence make it look easy and are to blame! Ha Ha.

Erby, You raise a valid points: (a) no doubt the deepest wornds of this industry are self-inflicted, (b) you can do it alone, if you possess the requisite experience.

12/10/2007 09:25 PM by Andrew J. Lenza (ABR*GRI*MBA) Monmouth County NJ Real Estate Broker (Andrew J. Lenza Realty)


BUT most of DON'T possess the requisite experience and NEED the services of professionals.

SOME of us are just to stupid to GET IT!

12/10/2007 09:36 PM by Erby Crofutt, Central Kentucky Home Inspector (B4U Close Home Inspections & Radon Testing)


Andrew- Great advertisement. But I am not sure the people that need to "get it" will. They don't understand and never will.

12/11/2007 01:07 AM by Mark Horan P.A. "The Resident Chef" at Keller Williams (The Resident Team at Keller Williams At-The-Lakes)


Erby and Mark, I do believe folks, on average, are smarter than given credit for. I try very hard not to generalize. It's the Holidays. You could all use a little more faith in our fellow man/woman, right? :)

12/11/2007 06:33 AM by Andrew J. Lenza (ABR*GRI*MBA) Monmouth County NJ Real Estate Broker (Andrew J. Lenza Realty)


I'm always amazed at how many buyers go to builders without being represented.  I don't think they realize that the sales people aren't looking out for their best interest.  Buyers deserve to have someone looking out for them and they don't have to pay for it.  Great Post.

12/11/2007 07:14 AM by Debbie Summers (RE/MAX Central - Lake Mary, FL)


Hi Andrew,
Penny wise, pound foolish comes to mind.  Why anyone would enter into a real estate transaction without the assistance and advice of a professional is beyond me.  Could it be they have not been educated that we are there to look after their best interest? I think many think we are just there for the commission and offer no value to them.

12/11/2007 07:50 AM by Cynthia Tilghman, RealtorĀ® Onslow County NC Home Specialist (Kingsbridge Realty, Inc)


Andrew,

We are worth every penny we get paid. Iunderstand the concept of wanting to save yourself money, but losing it not using a good Realtor can cost you more.

Sincerely

Tom Braatz

12/11/2007 09:05 AM by Tom Braatz, South Eastern Wisconsin (Tom Braatz)


You definitely got the message across!!  Great post.

12/11/2007 09:43 AM by Latonia Parks (Keller Williams Realty)


Debbie, a free full-time dedicated professional for free and folks pass. Just don't get it.

Cynthia, there's a lot of truth to the "we're in it for the money" angle. Guess we need to continue to spread the truth!

Tom, It's like operating on yourself it really is. The sign of intelligence is asking for assistance from someone who has been there and done it, right?

12/11/2007 09:44 AM by Andrew J. Lenza (ABR*GRI*MBA) Monmouth County NJ Real Estate Broker (Andrew J. Lenza Realty)


Andrew, I agree that "on average" people are smarter.

But we see a lot that aren't.  I generally get five or six calls a week who only want to know how much?

I usually ask people who ask that question if they are asking because that is the most important factor to them or if they are just not sure of what other questios to ask.

At least two of them a week are just about price.

 

12/12/2007 06:08 AM by Erby Crofutt, Central Kentucky Home Inspector (B4U Close Home Inspections & Radon Testing)


It amazes me why anyine would want to take such a huge risk not to be represented when making one of the single largest purchases/investments of their life! Great post!

12/12/2007 12:34 PM by Rachel Luckow, e-Pro TRC (Re/Max Advantage Plus)


Andrew - THIS one I absolutely adore! It says it all so well! Bravo!

12/12/2007 01:50 PM by Bill & Barbara Jo - Florida Realty Professional - AHWD (Charles Rutenberg Realty)


I agree, use a professional. But the society we live in today has such a DiY vein that many people they can watch flip that house or some other similar show and the immediatly have mad skills. I actually had a doctor ask my business partner if he could use us to list the property on the mls and then only pay us 1% to do that. My partner asked him if he would perform a certain procedure he needed if he brought his own scalpel. The Dr. said no. So did my partner.

12/12/2007 02:50 PM by D'Artagnon Wells (ERA Advantage Realty)


Rachel, because they are NOT educated, even though they've watched flip the house to learn how to do it.

Naivety is a killer.

 

12/13/2007 06:55 AM by Erby Crofutt, Central Kentucky Home Inspector (B4U Close Home Inspections & Radon Testing)


WOW! That was great! It reminded me of a newly licensed agent that I once upon a time hired when I owned my own company.  She got upset with me for trying to help her close a deal and began by telling me "I have purchased 3 houses on my own without an agent and plan to purchase my 4th house this year.  I am just as experienced as you or any other agent out there!"  Now this agent had been licensed all of 2 months and was working with one of my clients that I had given to her.  I tried to explain that just because she had purchased from FSBO's on her own, did not make her an experienced real estate agent.  Of course I fired her right then and there after she got really nasty with me.  Now that the market has changed I'm not so sure those that feel they don't need an agent really understand the challenges that we face daily during slower markets. 

 Anyway, I loved your blog.

12/14/2007 10:00 PM by Dee Spraker (Keller Williams Realty)


Thanks, Dee. There is this pervasive attitude that if I eliminate the middleman I'll save more money. Okay, that works for products, maybe not for personal services. Maybe not for personal representation on one of the biggest transactions in your life. Besides, we are not 'middlemen' -- we do bring intrinsic value to the transaction. And a Realtor who uncovers critical information that would upend a buyer financially is of enormous value.

12/14/2007 10:07 PM by Andrew J. Lenza (ABR*GRI*MBA) Monmouth County NJ Real Estate Broker (Andrew J. Lenza Realty)


Andrew, I'm sure I talked with this guy over the weekend.  He's an ex builder ( a know-it-all).  When I started asking questions and trying to help him, he made sure I knew he didn't need a realtor....he was perfectly happy to drive around on his own.   I thanked him for calling and quickly hung up the phone......without writing down his number!  LOL!

12/17/2007 10:11 PM by Kay Van Kampen, Broker, Springfield Missouri Real Estate (RE/MAX Solutions)


It's one of those things that people don't know what they don't know, until they are in the middle of deep s%#% and realize they don't know anything. It's kind of like a teenager...

Now having said that, there are some consumers that ARE perfectly capable of handling their own transaction, due the research, etc.  It's just a small group of them.  I think consumers get irked and think we are arrogant when we say that everyone needs an agent.  Most people would benefit from having an agent; few are okay without us.

12/17/2007 10:21 PM by Melina Tomson, M.S. Salem Oregon Real Estate Specialist (Tomson Burnham, llc)


Great post! Attention grabber!  And so true.  I'm not a doctor but I did stay at a Holiday Inn last night.  You work to not work harder but better and more effective that anyone out there.  Then they call you lucky.  I have no doubt you got listings off some "for sale by owner" clients, who too saw the light.  Or were afraid of your power tools!  Love original spins on Real Estate! Keep 'em coming!

 

Happy Holidays!

12/18/2007 04:25 AM by Kathy Casarin (Prudential Preferred Properties )


Andrew ~ Nice post. You are so right. There is tremendous value that REALTORS add to a transaction that many people don't realize.

For instance, I joined the government affairs committee at my local board and am able to give clients the heads up about what's planned for our area. We have city planners and a host of individuals give talks on a regular basis that keep us in the know. My clients often ask me how I know so much about what's happening. For me, it's all part of being a professional.

12/21/2007 11:47 PM by Darleen McCullen, Broker-Raleigh, NC Real Estate (Keller Williams Realty - www.darleenmc.com)


This is, of course, great advice.  I would like to see the questions one can ask Real Estate agents to find out if they are the one who is best suited for a particular property and what they will do to ensure the property gets sold!

12/26/2007 08:04 AM by Matthew Rosov, Certified Mortgage Planning Specialist (Envision Lending Group)


Anyone planning to cut out a realtor in my area is CRAZY! There house will sell for less and get less showings. Especially with gated communities and no drive by traffic, selling without a realtor is a risky ordeal here in which I don't recommend. 

I've seen first hand the mistakes that the seller makes without representation and couldn't see it saving money at all.  

 

 

12/26/2007 08:48 AM by Palm Beach | Jupiter | Tequesta Real Estate | Sandy Pitchford (RE/MAX)


Kay, I guess if you want to go it alone than that's the buyer's option.

Melina, I agree somewhat. especially if folks know about construction, local code and negotiating. But they do need to bring some practical experience to the table when they square off against sellers.

Erby, I clicked through that link. Ancient thinking is right!

Darleen, Exceptional point. You're investing your time to add value for your clients. So you do need to be compensated for your expertise. Makes sense to me.

Matthew, Every professional has a basic marketing plan that they semi-customize for the property. Throwing thousands of dollars in advertising, unfortunately, does not work in my market anymore. There must be a proposition of value, rightly priced, of course.

Sandy, Agreed. Part of the error is thinking that if you transacted once (which most of us have) that a Realtor is then unnecessary baggage. Some folks learn the hard way. We'll see what 2008 brings. Exciting part of the cycle.

12/26/2007 09:01 AM by Andrew J. Lenza (ABR*GRI*MBA) Monmouth County NJ Real Estate Broker (Andrew J. Lenza Realty)


There are 5 plus FSBO houses in my own neighborhood and they sit and they sit and they sit. I recently heard "Realtors are as a bad as lawyers!- I wouldn't use one if they were the last people on earth!' "  from one of the potential sellers. Well- if you can sit on your house for 1 plus year while it gets no traffic at all - then have at it.  If someone wants my services fine - I will not beg my neighbors to use  a realtor. We all have to learn on our own curve - some are slower than others! It's a great life!

12/28/2007 04:49 PM by Susan Oliver, Realtor RE/MAX Williamsburg , VA (RE/MAX Capital)


If you are a real estate broker you are still a Realtor! Are you suggesting that a seller  should go buy owner? Or a buyer should represent themselves?

12/29/2007 02:21 PM by Tina Maraj Shah Fullerton Realtor (RE/MAX North Orange County)


Great post.  You do a good job of contrasting the pros and cons of using a Realtor.

12/29/2007 06:07 PM by Nate Ellis (BUILD it BUY it REFI it .com)


Susan, Understood. I think its our responsibility to educate and present what we do. Private sellers are within their domain, of course, to sell FSBO. I never criticize another's strategy. I just feel I offer value and hope folks consider hiring me.

Tina, I'm sorry. I don't understand your question. My thesis here is that a REALTOR should be consulted for a significant milestone like buying a home. We know the local lay of the land, the grass roots.

Nate, Thank you sir.

Nicholas, Ditto. I thank you for reading my blog.

 

01/02/2008 04:42 PM by Andrew J. Lenza (ABR*GRI*MBA) Monmouth County NJ Real Estate Broker (Andrew J. Lenza Realty)


Andrew,

It would be advantageous to have the statistics showing how many FSBO's are sued for non-disclosure items, etc. Unfortunately none of us will ever know! It would, however, be a great listing tool in the pursuit of the ever-elusive FSBO.

 

Then of course we could always tell them that if they list their property with a Realtor®, and an unfortunate occurrence develops where they find themselves in a lawsuit, they will have someone to share in the expense. :-))

Thank you for a great blog. Have a great 2008!

01/07/2008 01:22 PM by Kerry "Ski" Polakowski (Century 21 Home & Investment Center)


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Real Estate Agent: Andrew J. Lenza (ABR*GRI*MBA) Monmouth County NJ Real Estate Broker (Andrew J. Lenza Realty)
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