Any real estate marketing plan is a multi-pronged approach, and if you're looking to round out your online marketing campaign, one of the easiest ways to handle it is to submit articles to a variety of article directories. This will not only help clients find you, it may help to engender trust before the two of you have ever met.
What are Article Directories?
Article directories are services that keep thousands of articles about a variety of topics on file. While there are many article directories out there, each of them is indexed by all of the major search engines. As a result, if you create keyword heavy, information rich articles to submit, potential clients can still find your texts through any of the standard search engines.
There are lots of reasons you may want to use an article directory service. First, ezine publishers around the world use article directory services to decide what they'll publish in their next issues. Having an article picked up by the right ezine may mean more success than you previously thought possible.
Another reason you might want to consider using an article directory service is that you can increase your credibility with potential clients. After all, having a real estate agent who has published material is far better than having some bloke who just uses the yellow pages to advertise.
One final reason that you might want to consider using an article directory service is that you'll get leads who are actually relevant to your business. While search engine marketing is important, having people read your resource box in an article and click on your site means that you're seeing exactly the traffic you need, and that may result in a higher conversion rate.
Where Do I Get The Articles?
Of course, in order to get in an article directory service listing, you have to have articles, but these can come from a variety of sources. Handling your own articles is probably your best bet. After all, who knows your business better than you do? However, if you have written communication issues or you simply don't have the time to write those articles, outsourcing the task to qualified professionals is a fairly easy, painless option. Your website designer may have a copywriting firm he or she works closely with, and in this case, deferring to that level of expertise is acceptable.
If you're looking for the right real estate website for your article viewers to land on, contact James Colucci Enterprises today.