“74% of clients you stay in touch with will give you a referral.”

I had an interesting telephone conversation recently regarding the above quote!

Here’s how our conversation went:

Realtor:  “I don’t agree with that number.  I’ve been sending a monthly newsletter out to all my past clients for a year now and I haven’t had a single referral.”

Blake:  “If I sent my significant other flowers once a month, but never told her I loved her, never asked her how her day was, and only told her how I’m doing… how do you think our relationship is going to go? Our relationship won’t go well until I start caring more about… her.”

It’s similar in business. Staying in touch with your clients is not ONLY sending the monthly newsletter (which is a good idea anyway), but making the effort to contact them multiple times each year. PERSONALLY!

Here are 5 ideas on how you can stay in touch with your clients:

1.)    Send a monthly or quarterly newsletter on relevant information.

2.)    Send a personalized “Happy Birthday” email.

3.)    Send a personalized Holiday email or card.

4.)    Plan an event each year where you invite your clients to attend- 

One of our customers planned a “River Cleanup Day”. He invited all his past and current clients. It’s free and good for the environment. You can take pictures and post them to your Facebook and website. He plans a few events like this each year.

5.)    Place a call once or twice a year to your clients.    - If you sold 12 homes every year for 10 years, that would mean a 5 minute phone call every 3 days!  I believe this is the most important one!

 

Along with helping you manage your properties,

ClientTickler is going to assist you in staying in touch with these clients! In a personal way!

The average home owner will buy 4-6 homes in their lifetime…

An average real estate agent will sell them only 1 of those homes. Be better than average!

CLICK ON THE LINK BELOW TO DOWNLOAD YOUR FREE 30 DAY TRIAL! 

 

http://www.clienttickler.com/CT_realEstate.asp

 

 

 

 

 

 

 

 
Posted by Blake McCall on 03/16/2012 11:57 PM   Comments (50)  
Short URL: http://actvra.in/wXg

50 Comments on How to Generate More Leads

20 Most Recent Comments Displayed Show All

MAR
24
2012

Absolutely correct!!    This is a great encouragement both personally and professionally.  I like it.

 
8:56am • #31
166,610 Points Outside Blog

Thanks for this blog.  I don't do enough of this and I will get right to it.  I appreciate your words and agree with them totally.  Here's to reaching out more and making those calls!!!
12:02pm • #32

Nice product! This may be very useful for me to utilize.
1:41pm • #33
119,957 Points 4 Featured Posts Outside Blog Called Shot Master

Awesome post!  I thought the simplicity of the explanation really hit home and I think I may share it with a few agents I know.  Thanks Blake, I look forward to reading more of your posts.
6:16pm • #34
MAR
26
2012

Thanks again for all the comments.  Here is another idea for everyone.

One of our clients had "Santa Clause" come to their office.  They had a room set up for parents to bring their kids in for pictures.  Each person was able to take all the pictures home on a CD.  Because this was such a huge success they turned the conference room into a place for the kids to draw until it was their turn for pictures.  The kids loved it and you get to bring in young families.  A great demographic for you!

I assume all of you network with insurance agents.  If you are sending your clients to an insurance agent, they typically have a good size network to help you invite additional people to these type of events.  So ask them to send out the invite to their network. 

Have a great week :)

 

 

 
2:53pm • #35
MAY
05
2012
226,363 Points 1 Featured Post Outside Blog Called Shot Master

Thanls for the informative blog and a few good ideas. Congrats on the Feature!
1:14am • #36
1 Featured Post

It's always been a two way street.  If you want something you have to give something.  

Especially today, people can tell when you are just out for yourself, so just change your attitude a little, and make it about them.  

You are going to contact them anyway, why not do it just a little bit differently, who knows where it will lead.
5:28am • #37

I agree, really caring for your clients interests above your own is the best way to get referrals.  It's not just about the transaction.
5:50am • #38
118,783 Points 1 Featured Post

Good advice!
6:19am • #39
119,957 Points 4 Featured Posts Outside Blog Called Shot Master

I agree with your quote about 74% of clients you stay in touch with will give you a referral!  I find that speaking to clients works wonders as opposed to a direct mail piece.  Of course, a personalized birthday card always makes someone smile :)
10:10am • #40

Great blog.  I find facebook to be a great source to keep in touch with those clients that use it.
10:57am • #41
Outside Blog

I totally agree. It is a proven fact in my business. Just being friendly and staying in touch is so important.  The referrals do come!
5:48pm • #42
MAY
07
2012
413,712 Points 88 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Gotta stay in touch on a regular basis. Most people don't check their open rates on email campaigns...so they end up worthless.
6:27am • #43
423,507 Points 16 Featured Posts Called Shot Master

Thanks for sharing these tips Blake, hopefully I can find the time to implement some of these this year.
11:58am • #44
MAY
12
2012
Outside Blog

Blake, you have shared some really good points. Especially #4! Your post gives really sound advice.
3:43am • #45
2 Featured Posts

Great - this is in keeping with the ideas in the book UnMarketing:  Stop Marketing. Start Engaging.
4:18am • #47
653,357 Points 70 Featured Posts Outside Blog Called Shot Master

Couldn't agree more Blake.  Staying in touch is key, but being genuine about it is more important.  Good post!                          
4:43am • #48
315,944 Points Outside Blog

Blake: This is some good stuff,keep up the good work,also good luck with your business in 2012, E
5:44am • #49
2 Featured Posts Outside Blog Attended Rain Camp

Hi Blake,

Your points are right on and well received! I'll keep them in mind!

Best,

Kevin
11:10am • #50

It's still all about that personal touch and addressing customer wants and needs.  Good points.
10:27pm • #51

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Blake McCall

Sacramento, CA

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ClientTickler, Inc.

Address: 1050 Fulton Ave #215, Sacramento, CA, 95825

Office Phone: (855) 222-7970

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