What is your Klout score and what does it mean?
Today I looked at my Klout score for the first time in a month. I was surprised to find that I had jumped 16 point to a score of 46. OK, I know it is good to improve my score, but what does it mean. I was reminded of a webinar I attended several months ago hosted by Ben Kenny about Klout because Bob Caldwell blogged about the webinar on his post.
Essentially, a Klout score is a measure of your online presence or your influence. I learned that scores are updated daily and that the average Klout score is 20. So at 46, I must be doing something right. That puts me in the above average to very good score. The top score is 100 held by Justin Bieber.
Megan Berry who was Marketing Manger at Klout gave some advice to increase one’s Klout score. She said that one should connect to all networks, particularly Facebook, Twitter, Linkedin, Foresquare and even YouTube.
I checked out my statistics on Klout and found that my True Reach, which is the number of people I influence.
Amplification is how much you influence people, measured by the likelihood that people will comment on a post and send it to their friends. That is why Justin Beaver has a score of 100.
Network Influence measures the top people on Klout who are engaging with one.
So there you have the basics of Klout. Megan did say that you can increase your Klout score by inviting Facebook friends, twitter and Linkedin followers to join you on Klout. Now I know what my Klout score is but I still don’t know what it means. How about you.