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Real Estate Agents Can Learn Something From James Brown

By
Real Estate Agent with Jackson Erwin Realty, Inc.

Today, while taking a break from the daily tasks of this business I happen to catch the news' highlights ---showing the fans' tribute to the famous singer, James Brown. On Christmas Day, James Brown passed away. How ironic, he was a very dramatic entertainer. He entered the world of music dramtically, and departed the same. The fans came from everywhere, all parts of the world to pay their respects to the singer before he is laid to rest. Presented in a chariot ushered by horses, the body of Mr. James Brown was greeted by thousands of fans! They were mimicking his dances, moves, and the way he sang.

So, what's my point. My point is there are those who remembered him when he first debuted on stage at the time--- I believe was in the 1960's. Like love at first sight, James' style, his talent, and of course his branded look and gestures drew fans from all parts of the world--representing all cultures, ages, and beliefs. The man was an awesome entertainer. Artists pay millions to incorporate or "sample" his music into their recordings. Likewise, for those of us who learned about him throughout our childhood years never forgot. In essence, like James Brown, we as real estate professionals can witness and embrace this same level of success and public awareness. By properly branding ourselves, our teams, and providing ultimate service that the public wants,  we can master this same effect. So much so, that when the public see a particular logo, hear a particular phrase, or glance at our photo, they should no instantly who we are and what we represent. Overtime, the benefits will pay off and the public will be their to embrace us via accolades and referrals!

Posted by

Jaclyn Erwin
Broker, Realtor®, ABR, SFR
Jackson Erwin Realty, Inc.
Direct: 980-939-6057
Website: www.JErwinRealty.com

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Comments (6)

Chris Griffith
Downing-Frye Realty, Bonita Springs, FL - Bonita Springs, FL
Bonita Springs Listing Specialist - Agent

They broke the mold after him.  Anyone that stays in ANY career THAT long and keeps getting knocked down and claw back up, deserves a pat.

Happy New Year Jaclyn. 

 

Dec 29, 2006 11:38 AM
Jaclyn Erwin
Jackson Erwin Realty, Inc. - Charlotte, NC
ABR,SFR, REALTOR®/BROKER, Charlotte NC.

I agree, Chris!

Thanks for your comment & Happy New Year! 2007 is Going to Be The Best Ever! Seven "7" is a very lucky number :)

Dec 29, 2006 12:06 PM
Ed Rybczynski
Integrity Real Estate - Havre de Grace, MD
Your Source for Local Real Estate

Jacklyn

Thanks for writing a tribute to James Brown.  He struggled then overcame and is deserving of our respect.  You comments about branding are very appropriate.  We could learn from Mr. Brown in this regard.  Happy New Year!

Dec 29, 2006 09:13 PM
Leigh Brown
Leigh Brown & Associates, RE/MAX Executive - Charlotte, NC
CEO, Dream Maker - Charlotte, NC
there are performers and then there are PERFORMERS.  he'll be missed but i wager his music will be played forever!
Dec 30, 2006 05:01 AM
Jaclyn Erwin
Jackson Erwin Realty, Inc. - Charlotte, NC
ABR,SFR, REALTOR®/BROKER, Charlotte NC.
I accept the wager, Leigh! :) Happy New Year.
Dec 30, 2006 11:25 AM
Ray Nellum
Envision Real Estate Group, LLC. - Fort Smith, AR
Fort Smith Real Estate
Great tribute Jaclyn!  Branding ourselves is only one way to set us apart from others.  James was specific in what he wanted to accomplish.  He was specific in how he wanted to be remembered.  The Godfather of Soul!  It doesn't get much better than than.  I wouldn't suggest going out and saying "The Godfather of Real Estate", but we do need to be more specific in our branding.  Have a great New Year!
Dec 31, 2006 03:12 AM