I blogged about the New Hampshire edition of Home Buyers and Sellers profile just released by the National Association Of REALTORS®.
I found the regional information very interesting especially when it comes to talking with the home seller regarding your advertising dollars.
Then Kaushik Sirkar commented on my blog about seeing what the national stats looked like...so I thought why not look them up.
New Hampshire's findings are below as I posted previous... but note the difference especially in the Buyers who found the home they purchased on the Internet first.
NH had 47% of the buyers find the home on the Net while the National average is 24%. What a big difference!
Apparently the REALTOR® Professional plays a much more significant role in helping the consumer find the home they ultimately purchased nationally than in NH...go figure???
Also of interest was that the National average on advertising was higher as was buying directly form a builder and their agent.
28% of the buyers found the home they bought from a REALTOR® Professional.
47% found the home they bought from the Internet.
12% found the home they bought from a yard sign.
AND get this 2% from print newspaper advertisement.
6% from a friend, relative or neighbor.
3% directly from the sellers.
1% from the home builder or their agent.
1% from a home book or magazine.
National results are as follows
36% of the buyers found the home they bought from a REALTOR® Professional.
24% found the home they bought from the Internet.
15% found the home they bought from a yard sign.
AND a whopping 5% from print newspaper advertisement.
8% from a friend, relative or neighbor.
3% directly from the sellers.
8% from the home builder or their agent.
1% from a home book or magazine.
Interesting stuff to say the least.
We know that you don't care what we know ....until you know that we care!
Jay and Monika McGillicuddy
Prudential Verani Realty
Hampstead NH
603-548-7728
;)
;)
