Garbage Pail Pasta
Did the title catch your attention? Dolores prepared Garbage Pail Pasta for our dinner and it was very good. But, that is a different story than the one I wish to share in this post.
In the Cooking & Eating section of The Wall Street Journal, Rozanne Gold, a veteran cookbook author shares some of the secrets of her trade in writing successful recipes, menus and cookbooks.
Real estate professionals may learn a few tricks from this article and the recipe for Garbage Pail Pasta will be a bonus. Ms. Gold is a four time winner of the James Beard Award and the author of twelve cookbooks.
The idea is to create a best seller on paper before stepping into the kitchen. Real estate professionals should be doing the same thing by reducing their presentations to award winning form before presenting them to their clients. Titles count. Catchy phrases do just that. Cookbook authors are trying to stimulate “ISR: Instant salivatory responses”.
What kind of responses are you seeking and obtaining with your presentations?
Spend a few moments reading this interesting article and give some thought to what can be learned from a cookbook author. And, do make note Arthur Schwartz’s Garbage Pail Pasta recipe that has a total preparation time of only fifteen minutes. Dolores says that it actually takes longer but is worth the extra effort.
The Rules of Recipe Attraction by Rozanne Gold
Have an outstanding week and be sure to have your camera in hand to capture those special moments.
By the way, this is a re-post of a January blog.
Dahlias at Brookside Gardens IMG_5836
Photograph by Roy Kelley
Roy and Dolores Kelley Photographs
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