Not quite where you'd like to be in the search engine rankings with your real estate website? Have you considered the power of reciprocal linking?
Search engines use a variety of formulas to come up with the perfect way to list your real estate website in terms of viewer importance, and while every search engine uses a different algorithm, almost all of them taking the number of links to your site into account in their formulas.
What is Reciprocal Linking?
Just because you've had a great firm like James Colucci Enterprises design your site for you, it doesn't guarantee you a good place in the rankings of a search engine. SEO text and PPC campaigns should be part of your marketing strategy, but reciprocal linking, or the process of getting other quality sites to link to yours, should certainly be part of that campaign as well.
Where Do I Start?
The starting place for this kind of marketing is, obviously, a high quality site. Once you have that, though, you're ready to start looking for sites that might compliment (not compete) with yours. For example, with a real estate website, you may want to choose sites in the community, informational sites, and homeowners associations to increase your links. The key with finding sites, though, is to find ones that are (1) of high quality, and (2) work well with your site.
A Special Note About Link Exchange Warehouses: Quality links for your real estate website are as important as the quantity of links that you have. Most of the major search engines have made it very clear that you can overdo your linking strategy. That could get you banned from the very search engines that may help you attract thousands of potential customers.
Once you find sites that seem to work well with yours, your next step is to draft an e-mail suggesting a linking relationship. Let them know about some of the quality things you found on their site, and that you'd like to enter into a linking agreement. If there's no reply after a few weeks, try again. Be sure to keep records of who you have and have not contacted, though. Should you choose to enter into a linking agreement, be sure to check your link companion's site on a regular basis to ensure that your link is properly functioning.
If you're ready to begin this process by building a great site for customers to land on, contact James Colucci Enterprises today.