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Staging a Doll's House... it was marketing, that's it!

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Services for Real Estate Pros with Vizzitopia

It was right out of the history books... the French (interior designer) abandoned the project and the British (yours truly) stepped in to save the day.

A Dicken's House - specifically Scrooge's Nephew's House - of course. it was snowing that day...

Home staging a Dicken's House

 

 

 

 

 

 

 

 

 

 

 

 

 ....or is that a halo? <rude snort>

 Yes, the only work surface WAS the garbage bin!  Isn't this the cutest thing?  It's done in Maplewood, NJ - a Dicken's Village set up in the little town square.  Each house is a different bit of the story.  We start with Scrooge's Nephew, the one next to us is the Counting House where they all work.  Then there's Fezziwig's place, Scrooge's bedroom, the Crachetts' House, etc. etc. and then The Conservatory.  This is not in the story, of course, but it give the Garden Club a way to participate.  The best one is Scrooge's Bedroom, which is done to death and quite magnificently by the lady who runs the local magazine.

We used the furniture from the French Woman, but added all the Victorian elements from stuff we both had.  (We're both English from the kinds of families that keep everything!)  Keeping Victoria style from going over the top takes some doing, doesn't it?  I was very proud of us for eschewing lace doilies everywhere!

Naturally, we used authentic staging techniques ---

1. all the furniture was placed on an angle, but for the tree which was round.

2.  the color palette was strictly limited to 2 colors (blue and red - green counts as a natural element at Christmas.)

3.  texture was brought in with rich fabrics (actually, we got those from the designer woman, who's really very nice.  I don't suppose she can help being French.)

4.  it's all about the table setting -- in our case, a child's Spode set (yup! Willow pattern) and Tudor crystal port glasses, and Waterford oil and vinegar decanters as candlesticks.

 

staging in nj

Cute, eh?

 

 

home staging in Maplewood NJ

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 The slide show is at http://www.juliet.phanfare.  I'm not wild about the other shots and will redo them when I'm next in Maplewood for something else.  Such fun to do this kind of thing, though,no?

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Juliet Johnson Staging provides temporary design services for merchandising homes going to market in suburbs of New Jersey. Based in Short Hills, NJ we serve the luxury real estate market in Essex and Union counties.

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Juliet Johnson serves Jacksonville, FL realtors, home sellers and small business with social media strategy, online visibility and product creation services, that include training if you want to do it yourself. 

"If your social media activity isn't a revenue generator for you, you're doing it wrong."

 

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Comments(13)

Fernando Rosado
West Palm Beach, FL
561-906-0050 or 561-840-8950
Juliet ~ Im Jealous !! in the good way though . I would LOVE ! that project, you guys did wonderful.....how fun !
Dec 11, 2007 03:21 AM
Kathy Passarette
Creative Home Expressions - Mount Sinai, NY
L.I. Staging/Decorating

Juliet ~ They hired a French woman to do a Dickens village?!?! Sacre bleu! (or should I say bloody h*ll!)

I am going back to look at the slide show.  It looks like it was a lot of fun (even though you were probably freezing)! 

Dec 11, 2007 03:30 AM
Jackie Peraza
Perceptions AdverStaging(TM), LLC - Framingham, MA
Home Stager - Framingham, Massachusetts

Juliet - This is terrific - how fun and perfectly beautiful!!  I too will be checking out the slide show.

OK, I think the French have it going on with some of their decorating, BUT - personally, I'll take the English Country style any day...any day - it is found throughout my own home.  Ever seen a home with a combo of transitional and English Country?  It's known as 'wacked' :) 

Jackie

Dec 11, 2007 03:53 AM
Anthea Click
Fresh Perspectives - www.InsideNashvilleHomes.com - Franklin, TN
Nashville Home Stager - Selling Nashville, TN homes quickly!

Juliet,

What a fun project. Definately not the norm. I'm sure you had a  great time.

Dec 11, 2007 04:02 AM
Mary Lou Teague
HOME STYLE AND STAGING LLC - Knoxville, TN
Home Style and Staging Knoxville. TN
Juliet, Well some people have all the fun ( even if you were freezing !!) looks like fun and what a great project !!! You did a great job.
Dec 11, 2007 05:18 AM
Karen Dembsky
Peachtree Home Staging LLC, Home Staging in Atlanta, GA - Peachtree City, GA
Atlanta Home Staging
Juliet -- this was a joy to read and see -- I'm off to ck out the slike show!  very cool (cold)
Dec 11, 2007 06:06 AM
Abby Roselli
ALR Home Staging and Showcasing, LLC - Staten Island, NY
Staten Island Home Stager
How cute is that?  What a fun job!  UGH, I don't miss that cold weather...you guys look so cold!  BBBRRRRR!  It's in the 70's down here in Atlanta...love it love it love it!  I couldn't pull up the link to the slide (it came up error)...will try it again later.   Thanks for sharing!
Dec 11, 2007 06:15 AM
Juliet Johnson
Vizzitopia - St Johns, FL
Jacksonville Photography & Digital Marketing

<sigh> 70 degrees... that must be so nice.  But do you have any water?  I heard you were in a drought situation down there in Atlanta.

It was a lot of fun, except that both of us are way too fat to be scrunched up in a little house like that!  Jane shouted things at me through the door which I completely ignored on the grounds that my hearing had frozen like everything else!

Dec 11, 2007 12:36 PM
Kristina Leone
Lionheart Home Staging, LLC - Minneapolis, MN
What a fun job!!!  It looks incredible!
Dec 12, 2007 12:50 AM
Juliet Johnson
Vizzitopia - St Johns, FL
Jacksonville Photography & Digital Marketing

Thanks, Kristina, it was a lot of laughs.

Dec 12, 2007 06:18 AM
Phyllis Pafumi
ReStyled to Sell Home Staging New Jersey - Old Bridge, NJ
ReStyled to Sell Staging Homes NJ

Oh this is just toooo cute, I would have loved to do something like that. Heck I want one of these in my backyard. You must of had a ball.

Phyllis Pafumi  

Dec 22, 2007 12:19 PM
Juliet Johnson
Vizzitopia - St Johns, FL
Jacksonville Photography & Digital Marketing

We did.  It was lovely.

 Much love,

J

Dec 22, 2007 12:57 PM
Connie King
Sevierville, TN
What a wonderful staging opportunity.   It is really stunning.
Dec 23, 2007 10:24 AM