Right now, with so much inventory, pricing is your #1 marketing tool.   

Currently your main competition is (in order):

  1. New Construction:  New construction set the trend with prices.  The prices began to drop beginning of September and the bottom fell out in middle of October.  In general, you are looking at 6-8 month builds.  You want to price competitive with new construction yet deliver quicker than new construction.
  2. REO (bank owned, foreclosures):  Bank owned homes followed the new construction wave in late October and we are seeing prices sink lower and lower.  The inventoroy absorption in this market (when you look at it as a whole) is pretty decent and hovering between 9-11 months and expected to drop in January 2008 with the three auctions that were just held.    People are attracted to REO listings because they think they are getting a bargain.  The problem is, most times they are not.  When your list price is low and you are in competition with distressed properties, even though yours is not, you will generate much interest because buyers will have to go through less red tape to get an accepted offer.
  3. Short sales:  Short sales are when people are selling for less than what they owe and they (hope) the bank will forgive part of their debt when the home closes.  There is an abundance of these listings as your competition but fortunately for you, as a seller or potential seller, these deals are rare to close and absorption for inventory sits between 4-6 years. 

If you can't sell because you are at your bottom line, consider renting out your property.  This is one of the hottest sectors of Las Vegas NV real estate right now. 

Now pricing will not be the only factor to entice a quick offer.  Here are some more suggestions:

  • Make your home the easiest to show.  If you don't have any showings, you won't have very many offers.
  • Make sure the agent you choose has a good marketing plan to get your home the most exposure:  Multiple offers are not UNHEARD of right now with homes that are priced right.
  • Offer incentives.  Offer up front to include lender allowed closing costs, down payment assistance or other incentives.
  • Keep it clean.  If you are competing with new construction, wouldn't it make sense to make sure it stays "model perfect" at all times?

Now let's just play pretend in fantasy land for a moment in time.  You find the right Real Estate Professional who will price your home high.  Let's just pretend you get an offer on it and everyone comes to terms and you have your home in escrow.  Let's pretend that the person that is paying for it has to get a loan for less than 20% down.  Now we stop playing pretend when an appraisal is involved because appraisers WILL look at the REOs and new construction in your area and all those values will be taken into account for market conditions in your area.  Now, more than likely, you will be dealing with a low appraisal and have a couple of choices to make:

Lower the price so the deal can go through

~OR~

The buyer can come up with the additional money so the deal can go through

~OR~ 

You meet somewhere in the middle so the deal can go through

~OR~

You put the home back on the market.

That is such a fun game to play!  Now do you want to price it appropriately to begin with so you can bring in the highest and best offers with the best terms or do you like to chase your tail?  Think of how many people you missed from list time to appraisal time by not pricing it well to begin with!

PS:  If you home is currently on the market with another agent, please do not ask for a current comparative market analysis.

PSS:  I am not listing homes from sellers that won't take my advice on pricing either! 

PSSS:  There are buyers in this market and there are multiple offers on properties priced well as I mentioned above! 

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21 Comments on Las Vegas Sellers: Pricing is Essential in this Market!

DEC
11
2007
152,425 Points 2 Featured Posts Outside Blog

Renee you make some very valid points here, I always tell my sellers how important it is to make sure that we are NOT "chasing the Market" as I like to call it.  For example, a home priced at $300,000 to start with and they have had several price reductions and are now at $250,000 still active, still not sold... with each price reduction, they are 'chasing the market' vs just listing it for $250,000 initially, and it would already be SOLD!

The good homes, priced perfectly, are still selling FAST!

11:43am • #1
478,070 Points 151 Featured Posts Outside Blog

Renee... great job here.  We need to educate both the seller and buyer on reality and not perception.

jeff belonger
11:44am • #2
386,225 Points 1 Featured Post Localism Sponsor Outside Blog
Pricing is not important it is the only thing that will get buyers interested in the property. With the media harping on the issue it is a bit easier to get sellers to adjust their thinking but it is difficult to reduce you price to level some have to to sell. Thanks for the post.
11:49am • #3
2 Featured Posts

By reading this post and the others posted, it is pretty clear that you are a learner and a teacher and we need more agents in the business across the country that strive to improve like you do in those efforts.

The PSS is what most agents are afraid to say and practice.

Great posts.....but could you remove the pool scene from your profile? Every time I see it, I wish I was retired, had lots of money and was sitting in that picture. Do you know any sweet older ladies (since I'm not young like you) that would like to have me as a guest? Probably not. Oh, well.

12:07pm • #4
381,260 Points 1 Featured Post Outside Blog
Renee,  It is amazing to me that with all of the publicity about the market being tight there are still honeowners who do not realize the market is adjusting downard,  Karen  www.e-virginiarealestate.com
12:19pm • #5
Pricing is key right now but after the boom some sellers can not come to that reality.
12:23pm • #6

 

I believe we need a Truth.com commercial for homeowners to realize what the market is doing! Like in Las Vegas, it's the same here in Michigan.  Homeowners must realize that Buyers are looking for value and what's the value of having a home overpriced by 20%. 

Price is everything in this market as well as condition!  I agree with you 110% percent.  I like reading your post

12:46pm • #7
237,700 Points 9 Featured Posts Localism Sponsor Outside Blog

I believe sellers will adjust their expectations in 2008.  It takes time to accept loss of equity--also, only the serious sellers will keep their property on the market.  Without all the overpriced listings the market statistics will balance out a bit and bring the buyers back.

12:58pm • #8
109,021 Points 11 Featured Posts Outside Blog

Renee, I'm glad to see that you refuse over-priced listings. If everybody followed that rule there would be a lot less inventory.

Bill Roberts

1:22pm • #9
598,937 Points 244 Featured Posts Localism Sponsor Outside Blog
Renee, I would say this post is pretty straight forward. Folks can certainly still sell if they take your advice. But one things is for certain......they won't get lucky.
2:24pm • #10
4 Featured Posts
Renee, good honest straight to the point post.
4:13pm • #11
823,766 Points 213 Featured Posts Localism Sponsor Outside Blog Hit Router

New home builders have, indeed, led the market to sensible pricing. 

However, what buyers are out there are trying to bead the builders down to a point whereby it doesn't even pay to build a house.

I've got one of them now. 

4:26pm • #12
127,640 Points 1 Featured Post Outside Blog

I really like the p.s.s.   That is really awesome.

J.

5:08pm • #13
1 Featured Post Outside Blog

EXACTLY!!!!!!

The PS-PSSS is priceless.  The first one is annoying, the 2nd more aggravating.

The 3rd one however gives a seller a sense of insecurity... they automatically think they sold for too little. 

5:34pm • #14
3 Featured Posts
Renee, PSSSS  Tell them what you expect right from the start and there will be less agravation!  Good Post!
6:37pm • #15
2 Featured Posts
Renee~ I love your "let's pretend" scenario, if a seller reads this they would fully understand the pitfalls of overpricing.  Grreat job!
7:20pm • #16
507,329 Points 52 Featured Posts Localism Sponsor Outside Blog

Katrina:  BINGO was his name-o!

Jeff:  No doubt!  Thanks for including this in your new post!

Terry:  YESSSSSSS!

Don:  That's a huge community where that waterpark is situated so there are plenty of nice old ladies living there.  Work it and make it here!

Karen:  I think that may be the fault of sellers in denial or agents not giving the proper advice.

Jabin:  Another YESSSSSSSS!

Jimmy:  Don't know that condition is a motivator but price is!  I have my macro report coming out on Wednesday and the REO market (puke) is the best submarket in the resale market.

Norma:  It is becoming clearer and clearer what is going to sell and what is not.  Agents should just withdraw those listings.  I have when our market took a turn for the worse and the sellers would not listen.  I can do all the spiffy marketing in the world and not sell an overpriced listing.  I am a Realtor (R), not a miracle worker :)

Bill:  Thank you.  If you lived here I would send you the short sales because I don't do those either!

Bryant:  Even living in Vegas won't make you that lucky :)

Craig:  Thanks for the compliment and stopping by!

Lenn:  You and me both :)

Jeff:  LOL and true!

Daniel:  If you work with an agent who knows how to market to multiple offers then they don't have to worry about it.  "allow up to 7 days for offer response".  You have to already wait 7 for the banks for REOs and 30-60 on a short sale!

Rey:  :grin:

Lisa:  Thanks so much! 

9:36pm • #17
DEC
12
2007

I couldn't agree more with the pss comment. It's just not worth it. It only causes frustration between you and the seller, and in todays housing market, even the very best marketing plan isn't going to get the home sold if it's not priced right. Great post Renee.

9:24am • #18
DEC
13
2007
DEC
16
2007
348,435 Points 30 Featured Posts Outside Blog
Good job, Renee!  Thank you!
8:31pm • #20
507,329 Points 52 Featured Posts Localism Sponsor Outside Blog

Vinnie:  I am nodding my head in agreement!  Thank you for the backup!

David:  Too bad someone we know doesn't use the same philosophy :wink:

Mirela:  You are welcome and thanks for stopping by and commenting! 

9:14pm • #21

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