Eliminating Inefficiencies in Real Estate Contest
In the description of the Eliminating Inefficiencies in Real Estate Contest, a wonderful sentence appeared. ... make a conscious effort to step back and assess what we are doing.
I am very happy with the quantity of leads from my paid ZILLOW internet presence. Yes, there are many who want me to meet them in 15 minutes to show them a home when they have not done their "homework" first. Yet each of them are potential Clients, aren't they? Or are they cousins of "Ivanna Lookalot" as presented below by Glenn Freezman?
It was taking a lot of time to respond to each Zillow lead individually. Yet - I truly believe that is very important to respond quickly and personally to each person. I was stuck on the of a dilemma!
Some you may know that I am TOTALLY enamored of Gmail. So I devised a compromise to eliminate some inefficiency and still maintain my schedule.I decided to use the CANNED RESPONSE feature to cut back on the inefficiency of composing emails individually when I had to say the same thing over and over.
Many folks think that a REALTOR(R) would love to just ride around and show homes to folks who have nothing else to do. (Hmmm - I think I will include Glenn Freezman's excellent cartoon "I am a doctor, Not a REALTOR!" here as the "dessert"!) Many folks think that they don't need to apply for a mortgage until after they find a home they want. Many folks think that a home listed for $18,000. will be available to them for only $9000. because they want to pay cash and they have received "expert" advice from family, neighbors and/or television.
This canned response outline response technique has eliminated inefficiencies in real estate for me and has worked wonderfully so far. I am meeting my personal goal of answering everyone as soon as possible. I am saving time by tailoring the canned response to the inquirer's actual questions. Here's an example of the first response I send out now:
Dear ----- ,
We are glad you chose to contact our company and we hope we are able to assist you!
The second email from me goes out after the person confirms that he/she is not working with another agent/broker already. When the person has the courtesy to respond, then I am glad to escalate the readiness determination by sending this note:
Second, the mortgage issue - you must have the Pre-approval letter to submit an offer. In the competitive climate for "good deals", all the paperwork must be in order before an offer to Purchase is submitted to the Listing Broker for the Property one chooses.
Knowing how you will pay for the home is an important step to take BEFORE you start looking. Unless you plan to pay cash for your home, please visit these mortgage sources for more information. Knowing your price range is a great way to begin. Applying with at least two is a good plan. Online applications are available from
- Rick Darlington with Brand Mortgage (rdarlington.brandmortgage.com)
- Rodney Mason with Prospect Mortgage ( www.RodneyMason.com )
My third e-mail response comes after the person confirms that he/she has or has begun to apply for a mortgage. Then I know that I am actually dealing with a potential CLIENT not a tire-kicker! That email is certainly a personal and one of a kind!
I love being able to be more efficient and be very courteous at the same time!
Have a happy day -