I know a myriad of agents developed scores of incredible listing presentations. I've enjoyed reading lots of entries into the contest. There are many exceptional examples to make a great first impression and win the listing.
I market to a specific area where I live so I'm always working on making my first impressions 24/7 by blogging, actively supporting our community events & projects and as a member of the On-Site Advisory Board at our community elementary school.
I've learned when people call me to list their home they already know me and the results I produce. They expect me to cut to the chase and get to the heart of why they called for my services, my appointment is now one step. I bring all necessary documents for them to sign.
Before our appointment I send links (no more pre-listing packet):
* to assure they are acquainted with the interactive website
we provide for the community
* our other website
* my blog
* examples of the individual websites we create for each
listing complete with virtual tours.
Over the years I narrowed my presentation to three essential ingredients:
1. Price (determined by market)
I provide the empirical data in a detailed format which is determined by the marketplace. I have no control over this...the market changes and it's my job to anticipate which direction it's headed and offer my best prognosis. I do leave my data.
2. The condition of the home (seller's job with my help)
Many times I have stopped by their home over the years to give them advice on projects that add value and I get to see the final results of our appointment. Upon signing a listing agreement I schedule Brian Morris with Brian David Design, my stager, to come to their home to go over the details of getting their home in perfect showing condition.
3. Marketing (my job)
My marketing plan is well-known and is provided step by step attached to my market analysis along with my resume and all the ways their home will be showcased. I've been asked why our listings and others languish on the market. I go back to the three essentials: Price, Stage and Market, Market...it works every time.
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