After reading Richard Weisser’s featured post this morning about the “old days of real estate” it made me think about those “old timers” who are still making money in this business. The old timers are making money and the younger members of our business are complaining that no one is calling!!
Hmmmm….could it be that the old methods of making the phone ring are still working? Could it be that some of the old methods of prospecting for new business will never stop working?
I fully understand the frustration of receiving long faxed paperwork; having to wait for hand delivered contracts; and not having the ability to text the other agent for a quick response to a question. I can fully understand all of that and agree that it’s frustrating.
Do you understand how important it is to learn and practice some of the “old school” methods of marketing? Online marketing is critical today, but not everyone is online. As an example, most of our active adult community transactions are a result of direct mail marketing; invitations to our open house events are from direct mail marketing; and we also advertise in a local homes magazine. Believe it or not, people still read the newspaper and homes magazines.
It’s important to know who your buyers will be and target that market. It can’t always be done with modern online marketing. Most of the "old timers" have business and will probably survive during this critical time. We’ve seen many younger agents fall to the wayside and it’s mainly because they did not know how to make their phones ring. Don’t eliminate the value of old timers and learning some of their old time methods. Big Mistake!!
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