Sebastian, Florida and Madison, Wisconsin
It's been said there's no such thing a bad publicity. I don't know, but I found a scenario from Publicity Hound founder and author Joan Stewart that certainly gives every one of us the opportunity to test that postulation ourselves.
Joan sends me an emailed tip sheet and maintains an informative blog. In both this week she included a link to an Investigating Reporter's report of nasty housekeeping practices in several major hotels that needed to be addressed. Even when shoved in their faces, it was mostly ignored by the guilty parties and left out there dangling in a very ugly breeze of bad publicity.
Joan decided to ask for comments as to what any of us would do to address the issue if WE were approached with such damning evidence. She even made a contest out of it.
I have included the video AND added my response as the first comment to this blog. What I want you to do is consider something like this happened to a business you owned or managed. A real estate-related business, perhaps? What would you say to the press?
Can you see how sometimes an ant (in this case, the housekeeping staff) can drag down an elephant (the hotel chain) if left unchecked. In life, love, and business, the little things are indeed the big things.
Art Blanchet
Bill Quigley
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