While I've written about FSBOs losing money selling on their own (see Go FSBO! Save $20,000! Agent Tells All!) A good buyer agent with a Buyer Agency agreement (see Exclusive Buyer Agency Contracts. Don't Sign Them... Yet.) should be looking out for For Sale By Owners on Craigslist.
But do you know how to best search for them?
I took Fairfax as an example.
- A search for Fairfax For Sale By Owner produced 36 results
- A search for Fairfax "For Sale By Owner" (note the quotes) produced 13 results
- A search for Fairfax FSBO produced 9 results
The problem with just Fairfax For Sale By Owner is it brings up false results. Most listings have "for sale"
in it somewhere, just add a mention of "owner," and a bunch of NON-FSBOs come up.
If you add the quotes around "For Sale By Owner," it cuts the 36 down to 13. Only 1 of those remaining 13 were by owner and didn't use either phrase.
Then Fairfax FSBO brought up 9 total. Only 1 seller used BOTH "FSBO" and "For Sale By Owner"
Tips for FSBOS:
- Read the blog post (Go FSBO!)
- Use BOTH the phrase "FSBO" and "For Sale By Owner," since people search for these phrases
- When you say "Agents welcome" that is effectively turned to "unwelcome" when you add "buyer pays commission." (Why? See post above)
Tips for buyers and buyer's agents:
- Conduct two searches, one for Fairfax FSBO and one for Fairfax "For Sale By Owner" (with quotes)
- After your search, press the RSS link Try it and you can get a "feed" for new listings (what is RSS? or see video below)
- Or after your search bookmark the results page and add a shortcut to your toolbar for easy weekly access.
- Written by Frank Borges LL0SA- Broker FranklyRealty.com
(please report typos)
RSS data feeds explained:
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