People who don’t combine business with pleasure must not enjoy their jobs very much. And with the housing market continuing to tease with stories of hope and despair in the same week, it would be easy for real estate agents to go to work each day with a dark cloud hovering over their heads.
Most prospecting strategies focus on the pursuit of numbers and targets. That makes sense, to a point. But it also makes the job more clinical than it has to be. You can also generate business that attracts people to you. The focus should be on clever and consistent marketing and being a positive person on the job and off. There is no time clock for Realtors. Even if you’re not in “work mode,” how you handle yourself around others paints a picture of your personality. A positive one will make people want to get closer, and when the topic of work crops up and they find out you’re an agent, they could be in touch if home buying pops up on their agenda.
If you love being a real estate agent and know your market, you can attract business in a number of ways, big and small. Just being in the community with your eyes and ears open is a positive first step. Waving your business card around or slipping it into someone’s palm at a cocktail party isn’t always well received. Let the conversation come to you, or work the job or market into the conversation if topics such as housing or the economy pop up. And if you’re upbeat when discussing it, that likely will leave a good impression since it’s a subject rife with negativity from all corners.
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