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Selling Your Home in Winter Doesn't Have to Be Impossible

By
Real Estate Broker/Owner with Kirby Fine Homes

 Winter in the Twin Cities causes real estate activity to slow down. Compared to July, it really slows down. But it doesn't have to be your worse enemy.

If you look at the graph below for the past three winters, 2005-2007, you can see that there is a huge dip around December.

  • red represents New Listings
  • blue represents Pending Sales
  • yellow represents Closed Sales

With so many holidays clustered around each other, people have other things on their mind besides buying a home. Buyers don't have the money to buy because they are shopping for Christmas, and sellers aren't listing their homes because they know market activity slows way down at this time.

However, it might be good to remember that as a buyer, your best deal could be made in the winter months. Homes that have been on the market for a while are itching to sell before the flood gate of new listings opens up in April. For instance, if we ever need a new vehicle, we always buy in December. Car dealerships see their lowest sales during this month so we know we have more negotiating power. It is the same with real estate.

Along the same guidelines, the number of active homes is less, and means that the competition is less. Sellers have a better chance of selling in this atmosphere because their neighbor is waiting for Spring to sell.

So in a way, selling/buying in the winter months is a win-win for both sides of the real estate transaction. It all just depends on how you want to view it. I often tell clients to wait until after New Years to list a home. The first couple weeks the listing hits the market are crucial, but if the listing comes on the market when no one is looking, then you have just wasted the "good news", so to speak.

If you have any questions about selling during the winter months here in the Twin Cities, don't hesitate to ask!

Teri Eckholm
Boardman Realty - White Bear Lake, MN
REALTOR Serving Mpls/St Paul North & East Metro
Jennifer--Note how new listings dip much more drastically than sales and pending sales. Great time for sellers to get their homes sold! I have had many first time buyers contact me during the holidays because it is a slower time at work and they have time to shop for houses...Time to make that new year's resolution and get a new home! :)
Dec 12, 2007 01:19 AM
Jennifer Kirby
Kirby Fine Homes - Minneapolis, MN
The Luxury Agent
Teri - December is a great time to start thinking about listing a home. Competition is less before the great listing party happens during the spring. I have two listing coming up right after the holidays, now hopefully I can just get some buyers to notice. :)
Dec 12, 2007 01:41 AM