West Hills Ca-Woodland Hills Real Estate-San Fernando Valley Homes-The psychology of decision making
The psychology of decision making
Buying or selling a home is a big decision, and most of us think we have perfectly rational reasons for planning a move. But how much do you really know about the decision making process? What influences how we make up our mind? Why do we make the choices we make?
If you’re thinking about the possibility of a move in the next 6 - 12 months, you might like to read up on the science of decision making. There are a number of stellar books out recently (and in the recent past!) which shed some light on the inner workings of our brains when it comes to choice, satisfaction with our choices, and the agony of selection.
Here are few good ones and a “sound bite” from the reviews:
The Art of Choosing by Sheena Iyengar
“Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound.”
The Paradox of Choice: Why More is Less by Barry Schwartz
“Schwartz tells us that constantly being asked to make choices, even about the simplest things, forces us to "invest time, energy, and no small amount of self-doubt, and dread." There comes a point, he contends, at which choice becomes debilitating rather than liberating.”
The Emotional Hostage: Rescuing Your Emotional Life by Leslie Cameron-Bandler and Michael Lebeau
“Often we feel trapped and at the mercy of emotions that we don't want. This book teaches how to gain control over our emotional lives by discovering the many factors that together arouse our feelings.”
If you need someone to talk to about your decision to buy or sell, I’d be glad to listen. Get in touch soon! www.Esperanza4homes.com Esperanza@esperanzabutler.com
DRE. 01797405
Realtor, GRI, e-PRO, SFR
Rodeo Realty
21031 Ventura Blvd.#100
Woodland Hills, Ca. 91364
Cell: (818) 926-5425
Office: (818) 999-2030
Esperanza@EsperanzaButler.com
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