I'd be a hypocrite to suggest that I am so focused on
business development that I do not fall 'victim' (if I may) to
busyness. In fact, I enjoy new technologies so much that I am compelled to learn as much as I can about everything that crosses my plate. But, I am learning that it is vital to evaluate new technologies in a context. That context needs to be within the parameters of established business goals i.e
- more prospects driven to website
- better contact information captured on website
- more RSS subscribers to Active Rain or other blog
- additional Associates within Active Rain
- improved conversion rates of leads to escrow
- improved product offerings to prospective clients etc...
As we all know, understanding, application, and adoption of new technologies can be hugely time-consuming so today, I chose to pause, kick myself in the head, and remind myself about the 'why' of all my actions. Here is a small list of what I suggest and will implement for 2008-maybe it will help in some small way to get you focused too.
- Write your mission statement.
- Define your goals - in writing.
- Place your written goals in clear view.
- Plan your strategies to achieve your goals.
- Implement only those tactics related to your goals.
Many of us have a slow season before the real estate market picks up (HOPEFULLY!) in the next few months and this could be a great time to stop the busyness and start the business.
Kelly
;)
;)
