Are you posting your clients listings on your ActiveRain Blog?  

How are you keeping it updated and current?  What happens to that post when the home is sold?  Does your post still show up in the SERPS? (Search Engine Results Page)  If so, how useful is that to a consumer or potential prospect and client? 

Did you know that 3349 other members on AR have posted 41,473 listings or properties?

Here's Something to ponder...

When I first joined ActiveRain and created a  Listings Group, it was to help members promote their listings within the AR Community. At the time, without knowing the future power of ActiveRain's SEO and Google juice, my intentions and focus looking back were very narrow-minded.  I had created a post about "How To Post Your Listings" since I could only share what I knew and understood at the time.

Today, I have a different opinion about how to "BLOG" about listings on ActiveRain. 

To give a blog post some shelf life, and keep it alive for years to come, agents should blog about the neighborhood and community instead, and then just include the listing as part of their topic and post.  This way when the home sells or gets taken off the market, the hyper-local information is still useful to consumers when found during a search, and doesn't render your post useless just because that home is no longer available. 

This technique is working great for many hyper-local bloggers here on the ActiveRain and out on the Web in general.  Providing blog posts with a longer shelf life has been proven to bring much greater value to both the reader and the author. Consider the possibilities of creating neighborhood and community posts over just listing posts. Just a suggestion.

 

 

          

 

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Post is included in group: The Art Of Marketing You
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51 Comments on How To Promote Listings on ActiveRain

20 Most Recent Comments Displayed Show All

MAR
20
2012
838,594 Points 69 Featured Posts Outside Blog Called Shot Master

Brad gives good input and posts to ponder....thank you and keep em coming too

6:36am • #32
1,519,952 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Hi Brad....my first post on ActiveRain on Sept. 30 2009 was a post about one of our new homes in a new construction community and it's still above the fold on the first page for a google search for that community.....

6:51am • #33
681,375 Points 316 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

I have to agree with you regarding the additional links to MLS IDX's, real estate widgets, search for other homes tools etc. Every blog post created is in essence a website with a unique URL or Web Address of its own. So any additional search or help tools, community or neighborhood information etc. will not only give it a longer shelf, it will also give it a great TOP SHELF on Google life. :-))  

(thanks @Barbara Todaro for that confirmation!

7:50am • #34
421,110 Points 12 Featured Posts Called Shot Master

Great advice, Brad. I see so many listings, but the ones that focus on the area in general are the ones that are most useful. It also shows that the agent knows more than just one property.

8:30am • #35
760,383 Points 105 Featured Posts Outside Blog Called Shot Master

Brad, I have recently pondered this same thing. Since you're smarter than I am, I think I'll take your advice.

9:35am • #36
701,287 Points 39 Featured Posts Outside Blog Called Shot Master

Great idea, I still post in that group ya know.

12:05pm • #38
504,555 Points 26 Featured Posts Outside Blog Called Shot Master

Brad, that's a great idea! If you only blog about the listing, once it sells, or heaven forbid, expires and goes to a different agent, it's not doing you any good. Neighborhood blogging is where it's at.

7:25pm • #39
535,883 Points 71 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

That's a great idea! I use pictures of my old listings in my local blog articles. Just another trick of the trade.

7:43pm • #40
621,410 Points 11 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Brad I need to start doing that. Matter of fact I just posted a listing today and I did include a link to information on the particular subdivision where my listing was at. Will have to start doing this more and include my IDX also. Always blessing with creative ideas. Thanks Brad.

9:37pm • #41
1,351,912 Points 42 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Brad - As always, great suggestions.  I've done this with market reports, but not as much with listings.

10:01pm • #42
MAR
21
2012
158,551 Points 2 Featured Posts Outside Blog

Cool,

Will follow your suggesitons! Do you think, it is a good idea to go to you old blogs and add your sold or present listings there( links)?

1:39am • #43
636,933 Points 10 Featured Posts Localism Sponsor Outside Blog

Hi Brad - good points, and for those who are new to activerain, they all need to read your old posts to get the best use out of this network.

7:50am • #44
759,096 Points 13 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp

Hey Brad thanks for the tip maybe I will see you at REtech. I am using the listing part of A/r so this is important to me

12:17pm • #45
MAR
24
2012
354,614 Points 3 Featured Posts Outside Blog Called Shot Master

Brad

Such tips about so simple little things that are very effective in changing how we present out listing to the public is why I am here. This is great advice and something I do to a small degree but will take it to the next step. I very rarely ever look at a listing post and would bet the public looks at them far less than those many posting them would like. cheers cvc

11:18am • #46
MAR
25
2012
1,223,892 Points 79 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Good morning Brad,

Excllent information..thanks for sharing your take on being the most effective when posting listings..great advice!

7:28am • #47
118,694 Points 9 Featured Posts Outside Blog

Great idea about giving it shelf life! Thanks so much Brad! It's all about putting ourselves in the minds of the buyers/searchers out there!

8:33am • #48
MAR
26
2012
897,048 Points 35 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Brad - I like Tammy's (#4) idea too. Good info; I've been doing neighborhood posts.

5:24am • #49
MAR
29
2012
548,445 Points 3 Featured Posts Outside Blog

Good tip, Brad.  I am starting to incorporate this in my posts.

2:58pm • #50
APR
24
2012
1,098,667 Points 25 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Brad, great tips and I am writing communitt posts and will start adding the listings.

2:04pm • #51

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