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SOI includes other Realtors, Lenders and Home Inspectors!

By
Real Estate Agent with Coldwell Banker Hubbell BriarWood

We always hear....build good relationships with past clients and the referrals will come.  Stay in touch on a regular basis with our SOI.  This is definitely a relationship industry.  But what about the relationships we build with fellow Realtors, Realtors within our own company or who work for our compitiion down the street?  How important is that?  Or the relationship with lenders, inspectors, etc. 

I know first hand how important industry relationships are!  After working in the Lansing, Michigan area my entire life and now relocating to beautiful Grand Haven, Michigan...the past relationships I built with Realtors, Lenders and home inspectors have been my reward.  Referrals have been coming through to me on a regular basis.

Relationship building 101 with the people we work with begins like this:

1.  Be professional to other agents. 

2.  Return calls in a timely fashion. 

3.  Don't flip out when things are going down the tube.  Don't hide.  Don't yell. 

4.  Show some compassion.

5.  Be helpful.  Do a little more than is expected. 

6.  Say Thank You.  Let them know how terrific you think they are. 

7.  Stay in touch with them even after the sale. 

8.  Talk highly of them to others.  When someone comes through your open house and says there are working with XYZ Realtor and you know this person is top notch...say so.  Tell the client they are in good hands. 

9.  Don't be cut throat!  There is plenty of business for all of us. 

10.  Be ethical.  Be honest.  Be trustworthy.

 

 

Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...A Local Expert in all The Hamptons
What is SOI?
Dec 14, 2007 02:47 AM
Renee Parker
Coldwell Banker Hubbell BriarWood - Lansing, MI
Lansing Realtor
Paula ~ Sphere of Influence.  That usually includes past clients, friends, family members, etc. that we stay in contact with.  Hopefully on a regular basis.
Dec 14, 2007 03:13 AM
Karen Webster...Grand Rapids, MI Realtor
5 Star Real Estate, Grand Rapids MI - Grand Rapids, MI
Good advice.  We just went to a seminar whose speaker said 91% of agents don't keep in touch after the sale.  Can you even believe it?
Dec 15, 2007 03:58 AM
Renee Parker
Coldwell Banker Hubbell BriarWood - Lansing, MI
Lansing Realtor
Karen ~ Isn't that amazing?  It is so much easier to nurture people you already know than chase after strangers. 
Dec 15, 2007 06:59 AM