Hello everyone. It's the middle of December and I have been hard at work, two closings down and two this month yet to go. I just ordered my big sign from my 1.2 million dollar listing and I am busy pulling together my business plan for next year. Every day I am in the office bright and early taking care of my business and being a part of the real estate world. As the office counter fills up with greeting cards and as my wife and I have been busy sending mine out, I got to thinking about the importance of cards, not just greeting cards but our business cards and the wishes we send out with them everywhere we go.

I have a few questions for you. How many business cards do you have on you right now? How many cards do you keep in the front of your office? How about your car? Do you know where your box of business cards are at home? If someone point blanks you with questions like this, you ought to immediately have an answer. What's more, you should be able to immediately pull out a handful of cards at any moment, be able to say, "Please take my card. I am a full time Realtor and I'd appreciate your business. If you are not in the market for a Realtor's services right now, I'd appreciate if you would pass my name on to somebody you know. If you have a card and I have the opportunity to refer business to you, I'm happy to return the favor."
In a world where something so little like a greeting card can let people know how much you love them, wish good things for them, to help solidify a connection, or to make spirits a bit brighter, I think it is important to remember the power of our business cards to solidify face to face network interactions. When you look someone in the eye, have a chance to shake their hand, and can make an offer to promote a future business relationship that will be ongoing beyond an immediate need in the relationship, you have a chance to build a referral base and will probably get yourself a loyal client.
Happy Holidays, and if you would like to do business in the future, I'm only a phone call and a hand shake away.
Steve Lizik, Associate Broker
Coldwell Banker Residential Brokerage Ashburn Dulles
http://www.lizik.com/
Thanks Steve, As a Realtor, I love it when other professionals have cards ready for me if I ask. We should do the same and always be available. You never know where the next client will come from.