As resident blogger / social media specialist for
Sugar Pine Realty in Sonora, California for the past five years (I just passed my anniversary), I thought I might share what I spend my week doing. (Of course, I have other "duties," too, that time won't allow me to mention.)
My thinking is this might be a helpful template to one or two of you out there who are either new to the social media in business thing or you've been doing it for a while and wonder how somebody else approaches it (who isn't one of the "gurus").
Just a couple of quick things at the start so you know my social media mission / philosophy...
MY GOAL
The goal of all that I do (my job description) is to drive traffic to our main real estate web site:
sugarpinerealty.com and keep our company's brand in front of as many online eyes as possible. (I'm not perfect in it, but I do my best with who I am and what I have.)
BREATHING ROOM
The second thing I do is I try to leave some breathing room during my week. What I mean by that is I don't have every post written in advance and scheduled to go out at such and such a time, etc., and then never deviate from it. Quite to the contrary and as you'll see in just a little bit. I think the best approach is (and one I leave myself open to) is just writing "on the fly" as something comes up in my mind or as I see breaking news, etc.
With this in mind...
A RECENT WEEK
In a recent week (March 12th-16th) I pressed "publish" on Monday, Wednesday and Friday. Monday I posted a video:
What An Astronaut's Camera Sees. Wednesday I recycled a post for
Saint Patrick's day (since it was coming on Saturday) and then on Friday I blogged:
7 Types of Managers.
If we dissect this week a little bit from behind the scenes...
VIDEO POST
I'm always keeping my eyes open for decent videos that might be of interest. I like to post videos on the blog from time to time (ends up being a "day off" from blogging and people really like videos).
RECYCLED BLOG POST
I recycle blog posts from time to time. Recycling old blog posts is really a good practice since you will have new readers today that may not have been with you yesterday. Recycling blog posts can include reproducing your content in infographics. (An example:
10 Mistakes People Make with Twitter [text] recycled into
10 Mistakes People Make with Twitter [infographic] ~ one of my top posts by the way.)
WRITING "ON THE FLY"
And then lastly, that idea of writing "on the fly" ~ that really was how the "Manager" post came about. It developed out of a conversation with a friend where we were laughing as we brainstormed different management styles we'd experienced over the years.
VOILA
And so there you have it. A week in a blogger's life.
They're not always the same (of course), but they're always fun. :)
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