Many companies - and agents - now set up Google Alerts to keep track of what is being said about them online. Grumbling about airlines and restaurants and hotels have long been fodder for blogs, so it's no surprise to see hoteliers blogging in self-defense.

In January 2007 Bill Marriott published his first blog post on  blogs.marriott.com. Marriott says that he "manages by walking around" and he had discovered that blogging would let him talk to his customers as well as his staff. Nearly a year later it seems more Marriott to the world than The World to Marriott, but that's not so different from many blogs here on Active Rain.

 

5 Comments on Blogging in Defense

DEC
14
2007
1 Featured Post

Only a small percentage of public readers will ever respond to a blog.  The important thing is that you have given them the opportunity to respond (Web 2.0) even though most choose not to respond.  A blog that doesn't allow responses really is "writer to the world" and that is a Web 1.0 model. 

As for the paid shills who run around the blogosphere regurgitating corporate talking points, I think everyone would be better off without them.  Your clients should be singing your praises, not your paid employees, and many on the internet understand the difference.
5:19pm • #1
600,380 Points 45 Featured Posts Outside Blog

Frank, so true. I've found very few clients or potential clients make comments, but they do read the blog and they do contact me and conclude business as a result of it. Thanks for your comment.

5:39pm • #2
1,525,087 Points 163 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master
True!  Sometimes it seems no one is reading and other days it is an explosion.  I write more for the consumer and since they are calling I guess the AR comments don't matter all that much.  
5:51pm • #3
532,041 Points 15 Featured Posts Localism Sponsor Outside Blog

Sharon,

I find it interesting that big business is using google alerts to see what's being said about them.

9:11pm • #4
DEC
15
2007
600,380 Points 45 Featured Posts Outside Blog

Cindy - I wonder if it's that the consumer is looking for information and the agents are looking for discussion.

Lynda - big and little businesses. They realize all the harm that can be done by negative comments expressed widely. If you don't have a Google Alert set up for yourself, do it today. Thanks for commenting.
10:36am • #5


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Sharon Simms St Pete FL - CRS CIPS CLHMS RSPS

Saint Petersburg, FL

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