Groups are smaller communities within the larger ActiveRain. Join groups created by others. or start your own and
get others to join
This is the place to view the past and present contests put on by ActiveRain and its members. Everyone can join the
group and help encourage each other. Current contest will be highlighted posts so it's easy for you all to see. Let it
Curious as to what others in your profession think about a certain product or tool?
AR's community takes the time to leave honest and transparent reviews of their experiences
so you can be a bit wiser about your purchase.
Broken down by categories and subcategories for easy finds
Get an unfiltered look at what real users are saying
Leave a review yourself for others to benefit from
Add new products as you use them and gain points for doing so
ActiveRain University (ARU) provides free on-line training. We coach, consult and support real estate professionals about real estate trends, technology and social media.
ARU Calendar provides class types and registration links
Watch short tutorials on updating your photo, inserting a hyperlink and much more
Sign up for the Daily Drop so you don't miss out on AR's daily happenings
Find answers to most FAQ's
Whatever it is you're into and wherever you are, AR surely has a group for you to join.
Brand, off the wall, specific subject matters…whatever it is you're looking for.
Each time you write a post you can syndicate your post to 5 groups.
And if by chance you don't find what you're looking for, start a new group today!
Get your content in front of more eyes
Search by location or type
Feel free to start your own group
Find some that are close to home and close to heart
Each month AR runs numerous contests as a way for our members to engage in activities
that will boost their business and increase their visibility in the community and beyond.
Earn points by partaking in these contest and climb the leaderboard
Do what's good for you and your business by participating
If you have an idea for a contest, just let us know
Stay motivated and on track with new contests popping up each month
Ask a Real Estate Question
Here's another avenue for you to build relationships with others. Share your expertise with someone searching for answers.
Play the teacher role and help someone out today
Your Homepage will alert you of new questions in your state
A wonderful way to open a door to a possible new client
Ask a question yourself to get help
These state pages or hyper-local pages provide content directly related to a specific geographical location.
State, County, City and Neighborhood pages make it easy for consumers to find what they're looking for.
Post your listings, school information, local events, market reports and more
Consumers peruse these pages for information
Farm your niche market and cover all the happenings in your neighborhood
Andrew Capelli of Stewart Title is a new ActiveRain member and he wrote a really interesting post that compares toothpaster to customer service. Well, not really but you'll understand when you read his post. It's a great analogy.
And since Andrew is a newbie, please go over and say Hello and welcome him to ActiveRain. I have disabled commenting on my reblog.
A month or so ago I saw an ad on tv for a new toothpaste. The dentist in the commercial conveyed that basically unless you used the new formula, your enamel would evaporate and your teeth would fall out of your mouth. I admit I am a sucker for trying new things, even if they're a touch gimmicky. So, even though I've managed to keep my smile intact all these years without the latest product, I went ahead and purchased a can of it.
That's right, the new toothpaste was in a can. Perhaps it's to set it apart from other brands, or perhaps because you just can't put the new "scientific" blend in a tube... but that's where my newfound appreciation for the preservation of my enamel came to an abrupt halt. As I was preparing to brush my teeth last night, it occurred to me that I have no way of knowing how much toothpaste is left in the container. I'd either have to keep two cans on the counter at all times or risk running out and not being able to brush my teeth until I went to the store again.
Granted, that's a really minor problem in the grand scheme of things! However, for the toothpaste manufacturer, it may be a big problem- because I'm sure that company is planning on people buying the cans more than once, and I think that is unlikely to happen. Even though it may cause only minor stress, I don't want any more stress in my life- and with a tube I know where I stand.
Whether we provide a product, such as title insurance, or a service such as escrow & real estate closings, we're trying to attract customers away from someone else. And while we're all not literally changing our packaging, we are trying to assert a "competitive advantage"- something that sets us apart, that is a compelling reason to work with us instead of our competitors. The lesson of the toothpaste can, then, is to try to envision how that competitive advantage is perceived by the actual end-users, the clients.
Is your latest competitive advantage a fancy new app? What if your prospects don't have smart-phones? Is it a renovated facility? How convenient is it for your clients to travel to you? Whatever it is that you are trying to highlight to demonstrate how unique you are, strip down the "bells and whistles" and try to think about how your prospects will actually experience it. Check it out from different angles. Invite trusted customers to give you feedback and input before opening it up to a broader market.
You may find you don't even need to change anything at all. At Stewart Title, for example, the core attraction really comes down to great customer service: fast turnaround time on title commitments, accuracy, friendliness, professionalism, etc. If those aren't all maintained, then no incentive programs or advertisements are going to make a difference. When it comes down to it, it's what's "inside the container" that really counts... of course, having minty breath does help! :)
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.