What does a real estate agent sell? The answer may surprise you.

I consider myself more a facilitator, than a sales person.

Well spoken, Richard.  I wonder how the Drama Queen Agents succeed ... their Service is so lousy compared to Professional Agents.

Richard I completely agree with you, and I'm so glad I did not miss this post!

Hear, Hear!  We are facilitators.  Our jobs are to help people complete the buying and selling of homes.  That has never ben as obvious as it is now with  the rampant use of the internet to convey information to all buyers. 

Great post Richard... We offer a services unlike any other profession. We as real estate professionals wear many different hats throughout each transaction.  

I agree, KISS. 

When I was in real estate I always said I had never sold a house, I had just helped a lot of people buy them.

Well put, Richard! It's not my house to sell, and it's not my money that buys it. It is, however, my expertise that facilitates the process.

Well said Richard!

Great post and so true.  Thanks for the presentation.  We need to remember that when we present ourselves to people

Hi Richard, I so agree!  And when I get a seller, especialy an expired seller who tells me the problem with the market is "We" do not know how to sell I want to go off, but instead I go through the scripts. lol

Yep, yep, we sell ourselves is true. It's also the reason when an agent doesn't get the listing after a presentation, they are so bummed out. Because we failed to show the client what we can really do for them. 

I fully agree.  We sell our selves.  I think this is one reason that my business is starting to succeed.  I have been in the business for just over a year and I am gaining confidence as I secure more clients and close more homes.  This confidence can be seen by prospective clients and it builds on itself.  Then my customer service is second to none and my clients always see this being projected.  This helps me to get others to notice what that I provide as well as gaining referrals.

Dear Richard,

Sometimes, it feels like being a life coach, no?

BTW, your spring is further along than ours. Just finishing the blooms of the pears and have tulips coming in here.

granted selling your services to put together deals and play tour guide is important, but it doesnt hurt to sharpen your sales skills in actually selling houses as well

Amen! I always tell people the home itself along with proper pricing will determine if the home sells or not. I am simply an advocate and a voice for their home.

Saved this one specifically to comment.  Very well written, of course, and spot on.  Thanks for putting this in print!

Short and to the point. Great Blog. Good Luck in 2k12!!

I only skimmed through your comments, but I 100% agree with you.  In fact, I like the term Broker far better than Salesperson too, even though there is a distinction there.  I never have really considered myself to be "in sales" but definitely if I am selling something it is myself and my services for sure. -Kasey