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Congratulations on Choosing a Local Lender vs. an Internet Lender

Reblogger Ron Cooks
Real Estate Agent with The Real Estate Marketplace TX# 584631

Customer service is paramount when choosing a lender, especially if a problem arrises. Julie, makes it clear that you get what you pay for when it comes to choosing a lender; cheaper isn't always better.

Original content by Julie Chroust NMLS #249458

Often times buyers miss the point in the beginning of an Escrow that choosing a lender with amazing customer service, constant updates, tight communication and knowledge of local ordinances HOLDS THEIR WEIGHT IN GOLD.  Some buyers feel the need to shop endlessly for the "BEST RATE", which sometimes can lead to the buyer choosing an Internet Based Lender that lacks the customer service, the constant updates, the tight communication and the local knowledge. Can the lack of these traits end up costing the buyer more money in the long run????  Absolutely!  Closing late can have huge consequences.  Not locking your interest rate at the absolute best time?  Absolutely!  What about asking all the RIGHT questions from a buyer to avoid potential disasters? Being proactive is HUGE!

You just ask any buyer who actually closed with an internet lender, and the majority of the buyer's responses was just this:

"Had I known that my lending experience was going to be so frustrating and full of drama, I would have chosen a local lender who was referred to me. I didn't realize that internet lending would be such a nightmare not only for me but for my Realtor  too.  If I only had chosen a local lender I could have picked up the phone and reached my loan officer instantly.... that would have been HUGE".

This is what I say to buyers that have been referred to me by my trusted Realtor Partners:

File:Handshake (Workshop Cologne '06).jpeg

"I'd like to congratulate you on taking the first step to get pre-approved with a local lender.  Customer service is the number one advantage in working with someone local.  Working with a local lender, the loan officer will also familiar with the properties in the area, whereas a non-local lender may have very limited knowledge of the requirements associated with the immediate area.  Rest assured myself and my amazing team of professionals will be the individuals who will personally be working on your loan application, as every borrower's needs and financial situations are unique.  I will be your contact person to check the status of your application and to answer any questions you may have".


Julie Chroust Blog Comments

 

Julie Chroust, Senior Mortgage Consultant

Prospect Mortgage, 1910 Olympic Blvd., Ste. 120, Walnut Creek, CA 94566

Office: 925-516-5809  * Cell: 925-381-1481  *  Fax: 877-618-6601


                 

 

Email: Julie.Chroust@ProspectMtg.com

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Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

I just posted my question on the same issue: is it becoming too convenient to work with online realtor, lender, etc.?

People are moving their shopping needs online....more and more.

Mar 25, 2012 07:25 PM
Wayne Zuhl
Remax First Realty II - Cranford, NJ
The Last Name You'll Ever Need in Real Estate

You are so right, Ron, and thank you for re-blogging this. I would have missed it if it weren't for you!

Mar 25, 2012 08:50 PM
Charita Cadenhead
eXp Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

Hi Ron. Buyers who opt for the internet lender is probably looking for something or someone that would cause them to spend the least amount of time in the process. Afterall they can complete the application in the comfort of their very own home.  The biggest thing they sacrifice by using an internet lender is the lender feel no allegiance to the buyer's homebuying team. That puts the buyer at a great disadvantage because buying a home is a time sensitive process and agents have to do backflips in order to get any information out of the internet lender.

Mar 25, 2012 10:58 PM
Julie Chroust
Julie Chroust, Senior Loan Officer Bay Equity LLC - Walnut Creek, CA
(925) 381-1481 jchroust@bayeq.com

Thank you for the re-post on my Blog....  Have a fantastic weekend Ron!

Julie Chroust

Mar 30, 2012 12:11 AM