For Sale By Owner Advice--When Do I Know it Is Time to Hire A Professional?

Real Estate Broker/Owner with Bayou Properties

home for sale in Pineville Louisiana

 These days every penny counts. As the father of four daughters I certainly understand the need to save a buck. Owners who try to sell without representation have my support. If it works out, then good for you.

 But what if the home lingers? How does an owner decide enough is enough, I'm calling in the professionals! Let's examine what a professional agency can do for your situation:

1) Security-- This is often overlooked. Most "buyers" will find a FSBO from the signs. You would be surprised what sort of people will show up on your door step. Some of them even want to buy a house. Are you prepared to speak with the person on the other end of the peep hole?

2) Thick Skin-- Let's face it, getting a home loan if FAR more difficult today than a few years back. Are you prepared to ask tough financial questions to a stranger? Or even worse, a family member? Over time, agents learn how to ask qualifying questions without being abrasive or pushy. Frankly such wisdom comes from trial and error.

3) Insurance-- How certain are you that the home is 1523 heated square feet? With bay windows, home additions (can I count the garage conversion as square feet), and crazy curves measurement can be difficult. Keep in mind your home is probably worth 80-100 bucks a square foot. What if you are off by 40 feet? Are you prepared to bring an extra 3,200 dollars to the table? Agents have insurance for such mistakes. Do you?

4) We Know What Works-- Agents are similar to sea gulls. Before human expansion sea gulls would comb the shore looking for small fish or crabs. Today sea gulls have learned to follow humans for the best goodies. They adapted to changes in their environment. Likewise, agents understand that what sold a home in 2003 probably won't work in 2012.

5) We Are Not Emotionally Invested In Your Transaction-- Emotion works great in the movies. The passionate speech keeps the innocent person off death row, tears reunite a couple facing divorce. In real life emotion gets in the way. Your family may have 100,000 dollars riding on a negotiation. Enough money to make or break the family budget. Still think you can keep a straight face?

6) You Sell potatoes to individuals, Agents sell potatoes to McDonald's-- As a FSBO, you are marketing to individuals purchasing a home. Agents market to other agents. Most agents have 3-5 active buyers each, some have more! This means FAR more APPROVED buyers will see your home.

 Give the For Sale By Owner process a try. After all there may be a ready, willing, and able buyer for your home. But if days turn into weeks, it's time to consider professional representation. Call me direct at (318) 613-1994 for a private consultation. As always, search the Cenla MLS for free at

Doug Rogers Bayou Properties Realty

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Searching for a Top real estate agent in Alexandria Louisiana? Need help selling your Pineville, Louisiana home? Either way call Doug today!

Doug Rogers


Realty Executives-Bayou Properties


Bayou Properties Realty

301 Jackson Street, Suite 301

Alexandria La 71301

(318) 613-1994 or (318) 528-8806

 Equal opportunity housing. Doug Rogers is a licensed real estate broker in Louisiana, Each office independently owned and operated





Re-Blogged 8 times:

Re-Blogged By Re-Blogged At
  1. Ron Cooks 03/26/2012 04:25 PM
  2. Rosemary Brooks 03/26/2012 07:34 PM
  3. Sally English 03/26/2012 11:31 PM
  4. Ron Tissier 03/27/2012 12:44 AM
  5. Amanda S. Davidson 03/27/2012 02:47 AM
  6. Brenda, Ron, Lee Cunningham & Tara Keator 03/27/2012 04:27 AM
  7. Rockwell Institute Real Estate Education 03/28/2012 06:40 AM
  8. Charles Stallions 03/30/2012 11:37 AM
  9. Praful Thakkar 12/28/2017 03:00 AM
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Ric Mills
Keller Williams Southern Az - Tucson, AZ
Integrity, Honesty, and Vast Real Estate Knowledge

Terrific post and some great conversation pieces to have with FSBO's. 

Mar 27, 2012 12:34 AM #37
Eric Kodner
Wayzata Lakes Realty: Eric Kodner Sells Twin Cities Homes - Minnetonka, MN
Wayzata Lakes Realty: Twin Cities, Madeline Island

When is it time to hire a pro?  Well, FSBOs unfortunately tend to wait until they've tried for a year or more.  The year on the market has made their listing shopworn and overpricing has driven away a good segment of potential prospects.

Mar 27, 2012 12:49 AM #38
Lottie Kendall
Today | Sotheby's International Realty - San Carlos, CA
Serving San Mateo County and San Francisco

Excellent points made, Doug.

Mar 27, 2012 12:56 AM #39
Valarie Swanson
CENTURY 21 Award - San Diego, CA
San Diego Real Estate

I respect homeowner's who try the FSBO route because I know that I would never want to do it, and I LOVE selling real estate (just not my own). Then again, I don't like selling off of Craigslist either. You just never know who's going to show up at your doorstep.

Mar 27, 2012 01:33 AM #40
John DL Arendsen
Crest Backyard Homes designer & builder of ADU''s

Good sound advice. I actually position myself to pick up all the pieces for frustrated and disillusioned FSBO's who finally woke up and whiffed the rotten roses.

Mar 27, 2012 01:48 AM #41
Tonia Vickery
RE/MAX Desert Showcase - Peoria, AZ

Doug, this is such a well written and informative article article! I really like it. I would also add to to the FSBO that "You don't know what you don't know" and that could be expensive! We just had a lady on the news here who bought a FSBO without an agent and closed on the home. Went to the City to get some Winterization things done they were offering and when the inspector came over he informed her that her house was really an old garage that had been retrofitted so now it didn't even meet code as a single family home. She is now on pins and needles waiting for the City to evict her. She didn't know what she didn't know.....

Mar 27, 2012 01:59 AM #42
Amanda S. Davidson
Amanda Davidson Real Estate Group - Alexandria, VA
Alexandria Virginia Homes For Sale

Very impressive post Doug - the Mcdonalds analogy is priceless. I'm going to reblog, recently I've seen more FSBO's in the Northern VA area than in the past. Thank you for sharing.

Mar 27, 2012 02:33 AM #43
Sandy Acevedo
951-290-8588 - Chino Hills, CA
RE/MAX Masters, Inland Empire Homes for Sale

Hi Doug, you make great points and some I have not heard before as a way to overcome those obstacles. Well done!

Mar 27, 2012 03:05 AM #44
Bill Gillhespy
16 Sunview Blvd - Fort Myers Beach, FL
Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos

Hi Doug,  Great informative post.  Your 5th item is so critical to marketing a home.  Emotional involvement is great in most things- not so much in our business.

Mar 27, 2012 03:27 AM #45
Brenda, Ron, Lee Cunningham & Tara Keator
West USA Realty - Phoenix, AZ
Realtors, Homes for Sale - Phoenix Metro

Great post.  I don't think most people think about the security issue, but that is a bigger problem for FISBOs than they realize.

Mar 27, 2012 04:13 AM #46
Elisa Uribe Realtor #01427070
Golden Gate Sotheby's International - Oakland, CA
California Homes for Sale in the East Bay

Doug- well said! I hope people are willing to listen to your sound advice. Best of luck.

Mar 27, 2012 04:21 AM #47
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA


Everything you say in your post is true.  I especially like your points about security and insurance.  I don't think many FSBOs think about either of those points, but they should.

Mar 27, 2012 06:59 AM #48
Debora Nichols
Residential Sales, Purchases, Investors, Vacation Homes - Phoenix, AZ
Realtor Anthem,Phoenix,Scottsdale,Glendale,Peoria

Love the potato analogy.

Mar 27, 2012 08:14 AM #49
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams fox cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Great advice Doug, probably many more reasons in addition to these to hire an agent, I am sure we will see these inthe comments.


Mar 27, 2012 08:32 AM #50
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

The FSBO can be successful if they have experience in selling real estate and a few do and great for them as you already stated. However, anybody who attempts marketing and selling their property without experience is losing money because time is money isn't it?

The FSBO fails to account for their lost time in the process of selling their property, consequently, they think they are saving money when in fact they are losing money because they don't account for all the time spent in the process. 

During the time they spent, other qualified buyers were buying comparable homes of the FSBO from their RE agent, so they missed the opportunities of getting their homes sold. That's a fact, isn't it, so when FSBO's fail they finally hire a Realtor to sell their property, don't they?

Mar 27, 2012 08:59 AM #51
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Doug, great list and congratulations on blogging for the real business reather than just AR members.

Mar 27, 2012 09:18 AM #52
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Good advise.  People loose a lot of money trying to safe some.  Penny wise and pound foolish.

Mar 27, 2012 03:13 PM #53
Sylvie Stuart
Realty One Group Mountain Desert 928-600-2765 - Flagstaff, AZ
Home Buying, Home Selling and Investment - Flagsta

These are excellent points to use with FSBOs. A lot of people think we just put a sign in the yard, but there is so much more that happens behind the scenes and knowledge that the public doesn't have.

Mar 27, 2012 11:53 PM #54
Tim Lorenz
TIM LORENZ - Elite Home Sales Team - Mission Viejo, CA
949 874-2247

It is a really difficult thing to sell your own home. Then try to compete with professionals.

Mar 30, 2012 11:42 AM #55
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Good morning, Doug Rogers just saw this on a reblog by Praful.... every penny counts and for that reason, the wise decision is to list with a well-versed listing agent....

Dec 28, 2017 06:41 AM #56
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