In today's changing market, what are you doing to educate consumers to your value?
Can you tell me what you do, how you do it and where you do it in 30 seconds or less? If not, http://www.guru.com/ is a great site to hire someone to assist with a tagline, and 30 sec. commercial.
Branding is making your business stand out, so that people trust you and are interested in your service offerings. I believe that educating a client is the key to establishing your position as a trusted real estate advisor.
Many clients do not see the transactional benefit that a real estate agent provides. If you include within your marketing pieces the exact service you provide, time required for task completion and a cost- that will assist you in the commission conversation. If nothing else, you will begin to see your own value!
Howard Brinton, http://www.gostarpower.com/, has wonderful resources to assist you in finding your point of differentiation. Keep in mind- When people can't tell the difference among businesses, price becomes the deciding factor.
Selling real estate is a career that allows you to spread goodwill to others and also earn a living. Find out ways to add value to people's daily lives. Always give more than you can get.
Kadena Tate-Simon is an author, realty coach , professional speaker and CEO of Realty Coaching International. With 18 years of experience in customer service, Kadena Tate-Simon prides herself upon an aggressive approach to marketing and negotiating luxury properties. Dedicated to helping clients have the most pleasurable experience, Kadena provides attentive, personalized service. Maintaining affiliations with the most recognized real estate companies in the business, Kadena actively participates in professional organizations, attends community events, and networks with experienced colleagues to stay informed and gain a strategic position for her clients. If you expect and demand superior client representation in the sale of your personal residence, call Kadena today at 214 559 8789 or visit online http://www.RealtyCoaching.com
Luxury Home Specialist areas of specialization: Service ares: Murphy, Fairview, Parker, McKinney, Allen, Frisco, and Plano, TEXAS.
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