I agree skip the list lol

I will share this from other area's of experience with offering these extra's from the IT industry. That industry is full of vendors/consultants sending, donuts, sandwichs, pens, badge holders, etc... These things do not earn the vendors any more business than the vendor selling the same service and support down on the local corner. The IT business is much like RE everybody has something to sell and everything they sell is similiar or the same as the next agent on the corner is selling.

Personally I appreciate the lovely pens and donuts but that doesn't enable me to serve my customer and take care of their needs. What I would suggest from an IT perspective is to understand your business (which you do), know where its headed, monitor the industry, remain flexiable enough to rapid change within the industry and know your customers requirements, (if a customer wants a cheaper rate - then you should have resources to make it happen NOW -Not I'll have to get back to you on that because industry will tell you consumers Want it NOW and if you can't turn it that quick well we'll move right to the next one in line), REALTORS are more than likely not to concerned with stats and charts that say I'm doing more business than the next corner business and that you have the money to send everyone a gold plated pen, from past experiences it comes down to can your company fill my clients needs if you can't then I don't care if your the Microsoft of RE because if your service doesn't solve clients request then we'll find someone else.

The last thing I'll suggest do your advertising send SOME pens, join a network of lenders, send thank you cards, support a local fundraiser, be a part of your community (it doesn't always have to initialy be about making money) and things like that (which are a must to get your name out there). But have faith in your business, keep a repitable service, go over and beyond to support your customer, know your customer and

MOST Importantly know that customers/REALTORS have access to many many Real-Time Mortgage Lenders via the internet so if your not there yet I would suggest you look further into IT because consumers want answers NOW and as a side note in the near future consumers/REALTOR will be able to get a Mortgage Rate Quote via a cell phone TEXT message. Did you know in some places in the U.S. you can text your order to a local restaurant and never have to make a call (plus you order is paid for automatically via your online account. Wow!) Remeber Fast, Convient, EASY, and Best RATES WIN!!! 

 Good Luck