A seller wants to list with 5 different agents - Would you accept an OPEN LISTING?

I went on a listing appointment last night in the Manchester Nh area. I turned the corner and it was solid cars. It appeared to be an open house or even a party. i walked up to the house and the seller had invited many different agents there. I walked through the house and finally found the seller. They told me they decided to give an open listing to several agents rather than just one so they could get more marketing exposure.

I was really puzzled why anyone would do this and it must have showed when the seller asked if I agreed with their marketing plan. I simply said "NO, you can have 10 agents all using 10% of their time, effort and resources looking for buyers for you, with all of them knowing deep down you may sell through someone else which often results in them not giving it their all."

"Or... you can get 100% of an ONE agents time, resources and knowledge assisting you with every aspect of selling a home. 

The seller was concerned. They asked if i would be signing their open listing. I politely said I may not, as I told them that when I sell a home I like to give it my all. I aim my advertising and marketing towards potential buyers. I use an extensive marketing program that works best when used in whole and not half heartedly.  That the seller would not be getting the exposure they deserve without it being done correctly whether it be by myself or any other agent. They asked if I was the seller if I would do what they were doing. i said NO. They then asked why I thought other agents did not hesitate to sign the open listing agreement. Quickly and without hesitation I told them I know that some agents work of pure numbers, they take as many listings as they can hoping a certain percentage sell every month for them to make a profit. For me that doesn't work as my goal is to sell everything I list. 

There is no "Happy Ending" to this story, well not yet anyway as they said they would give it a try for a month. My feeling is they will have waisted the best month of the Spring Market where listings are down and buyers are up. When spring turns to summer the market will see an influx of new homes for sale and more competition for sellers. Mrs. Seller thanked me for being honest and said she feels her husband spent hours of wasted time on this plan reading and watch HGTV. She said she had a feeling she would be calling me in the near future.

If you need to sell your home and you owe more than your house is worth, i may be able to help. I specialize in working with home owners to get your home sold. There are many options such as a short sale which may be able to help you.

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