There is nothing I hate more than seeing agents waste their money and then complain about it. If you can't afford to do it right, then don't do it at all.
Every weekend while looking through the "For Sale by Owner" ads in the local paper, I see the same ads by different agents.
3 bed / 2 bath / 1500 sqft
NE Portland
$259,900
XXX XXXXXXX - broker
Joe Blow Realty
503-XXX-XXXX
MLS# 70857234
WHERE'S THE BEEF? Why would anyone call on this? What part of NE Portland, what style? Show them there is something different about you and your home you have
listed, make them have to call!
1500 sqft home
in Alberta Arts
Seller willing to pay buyer's
closing costs
Call 1-800-xxx-xxxx
Ext. XXXX for address
and more information
No bank qualifying
No Credit Check
Owner will Carry Contract
Call 1-800-xxx-xxxx
ext. XXXX for a complete
list of homes in the NE
Portland area.
Todd Clark
(503)524-9494
You see a little more expensive but it has some BEEF! A call to action, a reason to call!
- Seller motivated
- Seller willing to pay buyers closing costs
- Private tour
- Get a list of all homes for sale in NE Portland
- Owner Financing
Notice I have given them a specific neighborhood, but left out some details about the home? Why? I know that if someone is looking in a specific area they will call my 1-800 # knowing they won't have to talk to a human. But, my 1-800 # will capture their name, address and telephone number, Then I can call them back and with proper scripts covert them in to a client. (As a bonus, because they called you, they are now off the Do-Not-
Call list for the next 90 days)
You see with the proper ad, you can go from zero calls to 50 potential new clients. If you provide the beef then your ad will be a value, not an expense.
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