In my past blog post "What is a Good Link?" we discussed that the best link to your web sites when it comes to SEO is a Natural Link (See cited post for more info on natural links). One individual asked how you can get a natural link, among other methods I mentioned "Link Bait".

Link Bait is particularly interesting web content that is designed to make webmasters want to put links on their web site to yours.

There is a brilliantly creative example of Link Bait floating around the net right now! Here it is:

http://www.elfyourself.com/

Career Builder did one a while back also:

http://www.careerbuilder.com/monk-e-mail/

Career Builder's is a better example of Link Bait to increase your search ranking, because their's is actually on their web site whereas Elf Yourself is a separate web site. I think OfficeMax is using their example more to increase their branding than anything else, but you get the idea.