During my evening reading, I came across Seth Godin's latest blog entry, Meatballs and permeability. In it, one of the things he mentions is outsourcing. And there is so much whining in the world over outsourcing, but this is the good kind... mostly.
Seth says"
"A few decades ago, Tom Peters argued that outsourcing everything in your company (and letting the various departments compete with outside vendors) made a lot of sense. If you need to run your copy department or factory efficiently enough to compete, you will, the thinking goes."
And, that leads me to my point. Here in real estate land, we are in front of the curve. I think it is reasonably safe to say that we outsource more labor than most other industries. We hire Virtual Assistants, and that is the most basic definition of outsourcing.
Almost every real estate business expert advocates farming out "non-income producing activities", like setting up and collating mailings, and all of the other details that we get caught up with that steal hours and hours, but could be done by someone else much more efficiently.
It isn't an important thing, but it is significant in one way. Many real estate agents understand that it can be more efficient to pay someone to do something than to do it ourselves, or have someone standing around the office waiting for us to give them that job.
Anyway... at least this was more real estate related than my racing, rock-crawling and crazy people videos of the last few days...
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Lane,
Lane, good for you. Our company is based on outsourcing and we are a great benefit to Realtors every day.