Ok, so assuming your sales area is heading into a more favorable market for buyers, what can you do to make your internet presence more marketable to buyers?

For many of our clients, we constantly have to remind them that "Listings, Listings, Listings!" is what folks are wanting to see on your website!

So, what do you do if you don't have many of your own? How do you get more listings on your site? There are many ways to approach this issue...

1) If you can manually load listings on your website -- ask other members of your brokerage if you can place their listings on your website. It's a win/win situation. More marketing to reach more buyers! Many agents feel threatened by this request, when in actual fact, they don't stand to lose anything by increasing the market view of their listing.

2) Make sure you have an IDX solution for your website, and make sure you are leveraging it to its maximum. An IDX will allow you to show all the listings in your MLS, allowing a visitor to view many listings on your site.

There are also some creative ways to make use of your IDX, if it allows.

 More on all this later!

 

10 Comments on How to position your website for a Buyer's market

DEC
17
2007
136,920 Points Outside Blog

Good suggestions.  I actually do both on my website and have had good success so far from it.
5:57pm • #1
1 Featured Post Localism Sponsor
This is great.  I hadn't thought to add other listings from my fellow brokerage mates...Thank you for sharing!
6:01pm • #2
Thanks for the information. I am in the process of setting up a website for the new year and these are good points to keep in mind.
6:13pm • #3
882,832 Points 50 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp

I have an IDX through my site... but here is a question:

Since everyone is pursuing buyers, would this not be a GREAT time to zag, and start looking for good sellers?  Well priced listings are going to sell... 
6:14pm • #4

Yes, Lane, definitely don't want to forget the Sellers!

Some of the current strategies I'm implementing for clients on their sites for the seller side include Certified home programs ....
6:19pm • #5
I have recently started doing this. Don't know how good it works yet. Thanks for the post.
6:21pm • #6

How are we different from everyone else out there? What is that we are offering our clients? If a website is "content" driven" and target markets...then the people who are looking to buy and sell in that target will start being atrratected to the site....if you market to that target...your website....whew!
6:23pm • #7
I am a new Realtor and am in the middle of creating a website.  Your comments are helpful.  Quick question: What is an IDX solution?  Is it the link to the MLS?  Also, can you setup this link to show only your contact information instead of the listing agents info?  I am adding other things like a foreclosure section, and a FSBO section.  Any other must haves?  Thanks.
6:31pm • #8
DEC
19
2007
1,343,742 Points 192 Featured Posts Outside Blog Attended Rain Camp Called Shot Master
Dorothy, we also in our office work at co-marketing other agents listings on our sites.
10:20am • #9
DEC
20
2007
601,567 Points 45 Featured Posts Outside Blog
Dorothy - IDX is important to have on your website. I also like to discuss properties I've shown or previewed. Ira Serkes does a great job of visiting all the listings in his area and rating them 1-5 Paws.
6:53pm • #10


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Dorothy Hall (VAProfessionals)

Dorothy Hall

Lihue, HI

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