Ok, so assuming your sales area is heading into a more favorable market for buyers, what can you do to make your internet presence more marketable to buyers?
For many of our clients, we constantly have to remind them that "Listings, Listings, Listings!" is what folks are wanting to see on your website!
So, what do you do if you don't have many of your own? How do you get more listings on your site? There are many ways to approach this issue...
1) If you can manually load listings on your website -- ask other members of your brokerage if you can place their listings on your website. It's a win/win situation. More marketing to reach more buyers! Many agents feel threatened by this request, when in actual fact, they don't stand to lose anything by increasing the market view of their listing.
2) Make sure you have an IDX solution for your website, and make sure you are leveraging it to its maximum. An IDX will allow you to show all the listings in your MLS, allowing a visitor to view many listings on your site.
There are also some creative ways to make use of your IDX, if it allows.
More on all this later!