Ask anyone that uses the Internet on a regular basis what they expect to find when searching online and the answer will almost always be something akin to: “free information.”
The boom of the Internet is also its bane. The constant struggle with Internet entrepreneurship has always been devising ways to monetize a site.
The SOP for new developers is to first build a site, generate sufficient traffic, and then once a site is popular, try to figure out how to make money.
More often than not this approach fails. Advertising revenues will rarely support an enterprise. There must be a way to change the user mindset from “free” to “glad to pay.”
In the meantime companies are floated by speculators with venture capital that hope that one day the site will be profitable and yield some kind of return.
The majority of websites are no more than online pamphlets, and offer little value beyond delivering address and contact info. Surprisingly enough some do not even do that very well.
Users want information. Fast and free. If you provide it, they will return to your site.
Will it translate into more business?
Indirectly yes. But it takes time and patience, because it’s a numbers game.
And the more numbers, the better!