Too often we place too much emphasis on one layer of real estate marketing. Right now it's Social Media; but socail media is only one layer of a effective marketing cake.

It's like having a wedding cake made of only icing; no fluffy vanilla cake, no cream frosting, no strawberry filling... etc. Icing by itself is awesome! But relying on icing alone won't make for an tasty cake. 

Effective and impactful marketing encompasses online-offiline, new-traditional, guerilla-conventional marketing tactics. But all together, you've got yourself one awesome marketing campaign strategy.

So, this real estate season, make sure you're hitting all aspect of the marketing mix. Dust off the walking shoes and get back to to your roots and door knock.

In between homes, jump on your phone and update your FB status.

Create and print postcards and property flyers and hand deliver them around the neighborhoods and parks. Later than night, take the digital versions and blast them on FB and via email.

It's heartbreaking to see agents struggling for business because their placing all their bets on FB to drive leads. The agents and broker that make it do EVERYTHING! Moreover, they do everything the rest of us aren't doing.

This Spring and Summer bake a marketing cake and ensure you've got all the good quality layers covered!

 

Other articles you might like:

 

·      Your Social Media is USELESS without this.

 

·      I was “CENSORED”!!!!!

 

·      Running Out of Blogging Topics – by Mark Menzella

 

·      “Highlight” Option on Facebook for More Traffic

 

 

We shall do great things!

 

Cheers!

 

You may also find our other featured post helpful:

 

 

 

Reuben Fine
TurnKeyFlyers.com -- Fill In The Blanks Flyer Templates
reuben@turnkeyflyers.com
http://www.TurnKeyFlyers.com
facebook.com/turnkeyflyers

 

 

 


Hi, my name is Reuben Fine, I'm the founder, lead graphic designer, and real estate flyer template specialist for Turn-Key Flyers. Maybe you've seen me around the Internet, at Broker meetings, or at conferences, so I wanted to take this opportunity to say "hello" and share my story. 

I've been designing for the real estate industry since 2001 and have been exclusively retained by many of the top award winning brokers in the country. I'm a master at Photoshop, Illustrator, and Publisher; and my work has been featured in many popular magazines and all over the web. Graphic design is tough and laborious work, so creating "templates stocks" has been the key to my success and one of the main reason why I can turn-over marketing in a blink-of-an-eye. I realized that many agents (new and old) struggle with creating professionally branded marketing; often, agents can't justify the $100/hr rate many of the Top Producer can for simple flyers. Over the years I've created a "bank" of templates and have now built a new business around. These templates are the same design I use for $1,000,000 listings but in an even easier and straightforward than using complicated design software. I'd like to introduce you to...

Turn-Key Flyers: Simple, Fill-In-The-Blanks Real Estate Flyer Templates

Creating flyers is a major pain and a very time consuming chore. But not any more! Turn-Key Flyers Templates are simple fill-in-the-blanks flyers that you can use right now, no matter your skill level, to create impressive, professional, and distinctive, Open House, Just Listed, In Escrow, Just Sold Flyer and much much more...

If you're tired of Word, Publisher, or the awful looking online services, give a Turn-Key Flyers try! Quick, simple, and straight-forward...

www.TurnKeyFlyers.com

 

 


 
This post has been included in California Real Estate News Los Angeles County, CA Real Estate News
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11 Comments on Marketing is a piece of cake!

MAR
30
2012
657,561 Points 2 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

It is important to use every form you have of reaching you client base.
6:58pm • #1
524,620 Points 10 Featured Posts Outside Blog Called Shot Master

Reuben, what a perfect analogy.   I wish I had a "Suggest" button left for today, because everyone should read this Blog.
7:04pm • #2
4 Featured Posts Outside Blog
Fred - there is always tomorrow! ;) Joan - best business are the most basic! Spot on! Tim - marketing a multi-touch approach
7:19pm • #3
866,661 Points 18 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

It is back to the basics.. The best business and easiet clients come from folks who refer you..
7:21pm • #4
281,108 Points 14 Featured Posts Outside Blog Called Shot Master

exactly... layers of marketing!
8:03pm • #5
394,717 Points Outside Blog

My business comes from Zillow, Trulia, and Movoto, a full blown Buyers Broker...
8:21pm • #6
MAR
31
2012
177,110 Points Outside Blog

Guerilla marketing seems like a real zoo to me. 

FB. Took a while to figure that one out.

Just a three digit guy in a four digit world. 

Budgets for marketing?
2:24am • #7
MAY
18
2012
4 Featured Posts Outside Blog

Joan! You're totally correct... back to the basics!

Mark - thank you!

Winston -- a focused and direct approach is often the most profitable!

Erv -- I hear you! Why does real estate marketing have to be so complex... geeez! lol... Guerilla can be said another way, "be different marketing"... take with others are doing and do it better. My concept of Guerilla is going back to the basics of real estate marketing and sales... direct person to person contact... door knocking, block parties, or sending direct letters...

1:05pm • #8
DEC
31
205,531 Points 26 Featured Posts Outside Blog Called Shot Master

all good points!! a few minuts to midnight,,,wishing you and yours a healthy and prosperous New Year..looks like this is my final comment for 2012!!
8:48pm • #9
236,308 Points Called Shot Master

New Years resolution is to have a blast doing flyer e-blasts as well as traditional methods.

Cheers!
9:46pm • #10
JAN
01
157,537 Points 10 Featured Posts Outside Blog Called Shot Master
Reuben great advice and well served slice by slice. Happy New Year 2013
3:42am • #11


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