As you may or may not already know, I am a proud alumna of  The University of North Carolina at Chapel Hill.  I received an email last week wanting to interview me for an article about blogging for the Alumni Review magazine. 

I just got off the phone with the interviewer, Kathleen Kearns, and we talked for quite a bit about how blogging has affected my business, how it has affected my outlook, and how blogging is changing marketing and business as we know it.

Of course, one of the first things I asked her was 'How did you find my blog?' 

On ACTIVE RAIN.  In case you needed any justification for the hours you spend lurking, commenting, and posting...here it is.  She ran a search and located me through the high organic rankings of Active Rain.

Free publicity is beautiful, especially when it puts your ideas and expertise in front of your target market.

Yet another example of the strength of 'pull' vs 'push' marketing!  Thanks, guys.  Here's to continued growth for Active Rain!

(and if you didn't happen to notice, the Tarheels pulled off yet another perfect December....March Madness here we come!)