The number one thing agents need in any market is exposure. What is it? How do you get it? Well, we all know exposure as getting your name out into the public eye. How do you get it? That is the harder part. There are many low cost ways to get exposure in marketing.
First, you give your business card out to any and everyone that you meet. You get to meet some nice people and you might get a client. Next, you create inexpensive door hangers that you can give to people that are in apartments or in your farm areas. You never know when someone is about ready to sell their house. You might be in luck. Third, you create a website and go to sites such as Active Rain to increase your page count. This is extremely important, and it is absolutely vital to your increased success as an agent, since most people are going digital. Fourth, market toward expired and withdrawn listings. The key here is to separate yourself out from the rest of the group. A direct mailer will very likely end up in the garbage, while a handwritten or seemingly handwritten mailer might get past the front door shuffle and actually be opened or read. There are numerous other things that people do for exposure. What are some of the things that you do?
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