Achieving maximum exposure in today's market is key to selling your Carlsbad home. Of course if it is not priced well no amount of marketing and advertising will sell it.

Assuming the price is right, signage can go a long way toward gaining that exposure, if used correctly and you employ a variety of media to meet the needs and interests of the broadest range of buyers. However, gone are the days when the market was so crazy that ALL you needed was signage. Some agents still think that will do the trick.

Here's the sign I just installed on a new Carlsbad listing. Decorating for the holidays is eye catching, and unique, and helps to draw attention. This sign will capture the attention of drive-bys. Yes, it's true most homes don't sell that way, but it does happen. And people who find the listing on the MLS can easily drive by to see where the home is located.

MY DIRECT PHONE NUMBER is on the sign so if buyers wish, they can call, and REACH ME promptly, rather than having their call answered by an office administrator or ending up in a voice mail, never to be heard from again as so often happens to buyers.

But there are some others features to the signage that further illustrate my point.

ONE:  There is a brochure box with flyers containing relevant information and photos. Some people like to hold something in their hands and are very visual, plus it's an immediate take-away. Great for folks who are driving around looking at homes in the neighborhood and want or need a reminder of places they saw and liked.

TWO:  There is a sign with my website address (http://jeffdowler.com/San_Diego_listings/BF96AFC7-0569-CBD7-997F03541513D063.shtml) where folks can look at the actual listing on line, with photos and information (and search for ALL active listings on a great IDX system, download free reports, and take virtual tours). Plus that listing on my site has a link to the customized blog I set up for this listing (http://www.3002lacostaavenue.com/). Since most buyers are looking on-line for homes, here are two great ways for them to read more about this listing.

But there's more...

THREE:  I have a 24-hour InfoLine at 800-364-5719so people who stop or drive by can call, on the spot, to find out more about this listing, rather than waiting until they get home to their computers. And since the hotline captures their phone number, I can always follow-up with any callers who have an interest in your home.

FOUR:  Finally, there is the NEW cell signage. Anyone with a cell phone that can receive photos can call 1-866-383-9119 and enter ID# 22421 (go ahead, try it) and they will, in a short period of time, receive a text message on their cell with some listing information and 4 interior photos.  Practically immediate gratification!

Of course signage is just a small piece of the overall marketing and advertising needed to maximize exposure of your Carlsbad home for sale, and capture the right buyer for a listing in this market. But it's an important strategy in gaining the attention of the serious buyer.

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