"I can't believe she sold our house in less than a week", exclaimed my out of state friend. This house selling is easy! My hubby is on his way home now with the wine. After a quick congratulations she was off the phone. All the way in Louisiana I could hear her family celebrate...
"I thought our house was sold", you could hear the desperation in my friend's voice. Followup calls a week after contract are never good. Much like an early season hurricane, my friend's buyer fizzled out and disappeared. The details of the disappearance were a bit sketchy, but needless to say the sold home was back on the market.
Clients often fuss at me for not putting a giant SOLD banner on their home once we are under contract. The truth is aggressive marketing should not stop until the day of closing. Did I mention I once had a deal die AT THE CLOSING TABLE?
Yes, showings can be a hassle. But putting the brakes on marketing is like stopping a train. It should only be done in an emergency. Starting the process back up can take weeks. So let's do a high five when a nice offer comes in, but save the champagne for closing. I will bring the glasses!
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