The other day someone asked me. "If you could only make one edit to a website to achieve better search engine optimization, what would it be?" After clarifying that the edit had to be on the site (meaning link building wasn't an option) I responded by saying that tweaking the Title Tag would probably be the first place to start.
Since I am always on the look out for new blog topics, I thought I would pull together some information and create a post about Title Tags. I am sure the topic has been covered a million times on AR but I thought I would throw my two cents in.
I actually decided to publish the full article on my other blog so you have to actually click to read the article.
For all of those that just want the "take-aways" (and all the people who don't want to click), the main points are listed below.
Read the full article about Title Tags
- Title Tags are more than just for SEO, they are also used to get people to click to your website.
- Don’t keyword stuff your title tags
- Try to make your title tag be a complete thought
- Stay away from strict formulas when writing your title tags
- Base your Title Tags off of Google Searches
- Use synonyms to create a consistent theme throughout your website title tags
- Avoid using your name and company name in your title tags
- Don’t use superlatives in your title tag (Best, #1, Greatest)
- Google skips over common words like “the” “in” “of” so don’t waste precious characters with these in your title tag.
- Word order is important, put your critical keywords at the beginning of your title tag
- Make sure EVERY page on your website has a unique title tag
h2 {
color:#356D9E!important;
font-family:Trebuchet MS,Arial,Helvetica,sans-serif;
font-size:20px!important;
font-size-adjust:none;
font-stretch:normal;
font-style:normal;
font-variant:normal;
font-weight:normal;
letter-spacing:0pt;
line-height:24px;
margin:9pt 0pt 0px;
padding:6px 0pt 0px;
}
h3 {
color:#356D9E!important;
font-family:Trebuchet MS,Arial,Helvetica,sans-serif;
font-size:20px!important;
font-size-adjust:none;
font-stretch:normal;
font-style:normal;
font-variant:normal;
font-weight:normal;
letter-spacing:0pt;
line-height:24px;
margin:9pt 0pt 0px;
padding:6px 0pt 0px;
}
a {
color:#356D9E;
text-decoration:underline; }
p{ margin-top:2px!important;}
a:hover {
color:#ffffff;
text-decoration:none;
background:#356D9E;
border 1px solid #DDA603 }
;)
;)
I like the tips, especially reminders to eliminate noise words like "the." I think people need to pay attention to these sorts of details as much as possible. Margaret