Many Realtors get caught up in the focus of search engine optimization to make their pages number one. They hire companies for hundreds of dollars per month to make them on page one for certain search terms. Do you want to be on page one. I know of a SEO place that will get the same results as the big boys in real estate for half the price. Sounds too good to be true? It isn't (E-mail me). Every state has one or two, but the key site everyone is using is Google. For those new to the SEO business Google uses a complex algorithym to determine the page number and spot of your web page. There are a few tips that agents can use to help optimize their websites.
1. Hold onto your site for a long time. Google likes websites that are established.
2. Frequently update your site. Add new pertinent information. In that information add key words and phrases.
3. Add RSS feeds. Blogging is looked highly upon, so establish RSS feeds from your site to Active Rain and other companies. It also updates your website.
4. Add backlinks to highly rated websites. By doing that you help improve your visibility for the Spiders to come get your information. By the way, the spiders are so complex they can see white text on a white background, which will decrease your ranking on Google.
Just by following these hints, you can optimize a little on your own without having to acquire an expensive SEO company, or find one that is inexpensive, but above all else, make sure that they know what they are doing.
Matthew Zgonc, REALTOR® for Modesto, CA
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Matthew, Thanks for the post. I've been using SEO for about 6 weeks now and have seen tremendous results. My blogs haves also produced first page ranking (Especially Active Rain) I would love to research the site your referring to, if it would save me money on Google, Yahoo and ASK. Please email it to me. Thanks, "Expect the Best" Mike