Hi, everyone -

Went to an INCREDIBLE SEMINAR in Downtown Chicago today by Tony Di Cello, Mastery Coach at Keller Williams, entitled "Thriving in a Shifting Market - Dare to be Remarkable!"  

Just another great reason to be affiliated with the Keller Williams system - great training (this one FREE to KW Associates and their non-KW Guests), geared to help you grow YOUR business (not the corporation's business), an atmosphere of sharing agents, friendliness to the Team concept, and a lot of motivation and positive eagerness in the room (625+ attendees).  (No commercial intended here - but do let us know if you would like more info on the KW concept!)

Hardworking Team Member (and my hardworking wife) Sue and I are summarizing what we learned, and will publish in a subsequent blog post.

However, networking in the room, something surprised me, and, really, I had thought that more people would have picked up on this by now!

We collected about two dozen business cards from others attending, and I put them in my shirt pocket, so I wouldn't lose them.  Afterward, as Sue and I were sorting the cards we received while having coffee, we were quite surprised to see what appeared on the REVERSE SIDE of each card.

NOTHING!  NADA!  BLANK WHITE SPACE!

What an incredible message opportunity, which would cost less than two cents more per business card, missed.

Oh, a few had beautiful Team photos on the back side (nice, but does the recipient of the card really care?)  Two members of the same Team had the clever idea of featuring one or two of their LISTINGS, complete with a color photo, on the back of the card (I think this is a very clever idea, and gives you a great USP).   A couple more had loan qualification requirements, one guy had blackjack odds (I think he used to work in Vegas).

But for most - nothing at all!

Two years ago, we started printing "Our Commitment to YOU!"on the back of each of our business cards, with great success.  Here's our professionally-typeset copy, and small, home-shot, Team photo -

OUR COMMITMENT TO YOU!

"Unbeatable Service!" is not just a promise.  It is core to our philosophy to provide our valued Clients with a Most Passionate Level of Service, to make our Client's Number One Goal, OUR Number One Goal, and to base our business solely upon Referred, Long-Term Relationships.   Each Dean's Teammember is committed to providing you with extraordinary service.   In return, we ask for your heartfelt endorsements to your friends, family, clients, and associates.  Let us know, so we can help.  Thanks!     - Dean, Sue, Kathy, Jeff & Iwona

The idea originally came from our By Referral Only coaching, but we have modified and strengthened it over the last few years.

At the end of each Listing Appointment, we close by offering them our business card, back side up (one for each potential client - husband, wife, partner, their grown kids, etc.) at the table.  We ask them to READ our CORE VALUE STATEMENT to themselves.  When they finish, they raise their eyes.

"Does this fill the bill for the type of Real Estate Team you'd like to work with to sell your most valuable asset, your home?" we ask.

Their answer, almost always, "That's exactly what we're looking for!"  That's good, I respond, because that's what we stand for, in our heart and soul.

What do others in the area stand for in their hearts and souls?  We'll, let's take a look here at each of their  Core Values on the backs of their business cards?

Most times, the next thing we have to do is direct their signature to the appropriate line of the Listing Agreement.

Not just a sales tool, it really gets prospective listing clients to think and reflect on what our Team stands for, and how we plan to separate ourselves from the pack - by making THEIR Number 1 Goal, OUR Number 1 Goal.

We'd love your thoughts, and hope this is helpful!

DEAN & DEAN'S TEAM CHICAGO