This will require all the knowledge covered in my former blog post, How To Update Your Web Site.
Creating a fancy HTML email is very similar to creating a web page, but there are a few details that are different to make it work as an email.
Make your email as a web page using your HTML Editing Software. Go crazy! Make it look totally sweet!
Make sure all image links are absolute and not relative. This means they point to the full address of your image, and not the short relative version.
relative = "/images/picname.jpg"
This is not what you want.
absolute = "http://www.yourwebsite.com/images/picname.jpg"
This is what you want.
If you're Mr./Ms. Talented, and you use CSS to format your web page, it all needs to be inline. You can't have it in the head or as an external file. I recommend using minimal CSS formatting for an email because some web email clients will ignore it.
Upload it all to your web site using your FTP program, and view it live on the web in your web browser.
There are two ways to send it that most people are capable of. One is you can open the page on the web in Internet Explorer under the Page menu click "Send Page By Email". Another is to open the web page file you have on your computer using Word, copy all the content, and paste it into an email in Outlook. There is special software out there for sending bulk email but these two methods are usually suitable for the average Joe.
Note: There are so many ways of checking email, and so many outdated computers or computer illiterate users, there will be some people that are not able read this email. If you are sending vital information you need everyone on your email list to be able to read, do not send a fancy HTML email, send a plain text email.
ALL DONE! Now you look a big time professional company sending fancy bulk emails to its clients!