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In case you missed the stats...they are very telling...and consistent w/ what I've read from Katerina and others.
For my broader term, Westchester Hardwood flooring, I've made it to #3 (and #4 and #5) which is good, but I really want to get it higher. I still have more work to do.
I have many terms - some longer tail and some shorter, by town and by county. I'm #1 for many of the towns but based on the google analytics and what my customers are telling me on what they used to search, it's clear I need to do more work on my priority Westchester hardwood flooring.
There is alot of info flying around about what percentage of clicks a site gets in what position in Google..
Here are the facts straight from Google themselves.. I have tested this info on many sites, and it is very accurate. We calculated clickthroughs for our sites based on the Google Adwords Keyword tool, then used this chart to estimate traffic, then collected stats for a 3 month period, and our actual results were less than 1 % different from what we had calculated them to be.
Ok, heres the info, and I will give an example of how this works on an actual site.
Given the info it is easy to calculate actual click rates for any given set of keywords. Lets use the following example and see how it will look for you given a certain position in Google.Com.
Ok, lets say your site is based on a Baltimore Maryland Real Estate business. Your targeted keywords are "baltimore real estate" and you have managed to get yourself into position 3 in Google.Com for those keywords. For our first example, we will also assume that there are NO adwords ads displayed at the top of the page in Google...
Ok, heres the calculation based on the chart at the left.. 1600 Monthly Searches X 8.44% = 135 clicks per month.. If you were in position 1 you would get 677 clicks per month..
You might ask, why would position #1 only get 42% of the clicks, where are the rest of the searchers going??? Think about it this way, a percentage of them will click on the adsense sites on the right column, many will read the description attached to the search result and may not like what they see and move further down the list.. Be it as it is, the numbers to the left are accurate.
When you pick your keywords, make sure they have some search volume. Why would you go to the expense of doing SEO for keywords that never get searched?
Anytime you can pick domains with your actual target keywords in them, you will quickly get near the top of page 1 in google unless you make the fatal mistake of "over optimizing" your site. I will post more on this subject in a later post.
Since learning this info, my click throughs have increased by over 200% on my personal sites, and my customers are singing rather than sighing. I have a customer who came to me for seo work over 10 years ago. I pretty quickly got them to position 6 in google for their keywords. They were extremely happy with the results. Then one day, we noticed their traffic doubled overnight. I started searching and found that they had jumped to position 3. They came back to me and said we want you to re-optimize our site and we don't care what it takes, get us to position 1.. I thought to myself, what a waste of their money... Ok, back to optimizing, links, density, etc etc etc.... Ok, 2 months later they are in position 1, I get a completely unexpected FAT check in the mail from them.. I called them and said, whats this for? They told me it was a percentage of the increased business over one month... WOW! I'm thinking how much did you make??? What an education I got that day..
Bottom line.... Don't stop when you hit page 1! Go for the TOP. Clickthroughs equate to $$$
Have a great day!
Just had an afterthought that I would like to add to this post since there has been so much response and emails from it. I will be doing a few tidbits a week on SEO related issues as long as people are benefiting from them. Anyone wanting regular weekly free (yes FREE) SEO tips via email, just contact me or message me with your email address. You will NOT be marketed to, nor will your information be given out. My email address is firstname.lastname@example.org or you can go to my website at www.nenet.net and sign up for our free mailing (Tech Bits). It is on the left side of the site, and it is a completely free service. There is no catch here.. Many benefit from our free tips, and I get alot of hosting and referral business through helping people grow their businesses.
Another free service we offer which has helped many with their seo is by offering free links on www.homesalesonline.net it is a real estate directory and FSBO site. Just come to the site, mouse over the "Real Estate Directory" and click on the "Submit Your Site" link that will drop down from the menu. Type in your information about your business and your website into the form below and submit it. I manually verify that all sites submitted are not from spammers, and are ligitimate Real Estate Related businesses, and then I approve them. I am offering this as a free service to any Active Rain member, so take advantage of it. There is no catch whatsoever.. I would appreciate a link from you, but it is NOT required..
Wishing you all great success in climbing to the top of Google!
Author Bio: My name is Debbie Gartner, and I'm known as "The Flooring Girl." I own my own flooring store that serves Westchester NY and Fairfield CT counties. We install hardwood flooring, carpet, tile flooring, laminate, bamboo and cork flooring. We also refinish hardwood floors. We are a shop at home flooring store. You can call us at 914-937-2950 to schedule a free flooring consultation
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.