Do you send out Christmas Cards, Holiday Cards, No Cards, or just regular marketing materials for the month of December. I have been tossing this one about for the last week or so and have come to the conclusion that I just need to send my regular marketing materials with a little hand-written note at the end that says Happy Holidays and a Wonderful New Year. I personally don't like some of the cards that come in the mail and find them quite offensive and have removed the people who sent me the card from my preferred vendor's list because of it. Now I would never remove a client because when it comes to clients I have pretty thick skin, but I don't have to work with vendors that flaunt their beliefs in my general direction.

Do you take the thick skin approach to cards received during the holidays or do you stand up for what you believe in? I know its hard to be politically correct especially during the holidays but as REALTORS® we work with a lot of different people with a lot of different belief structures.

So what do you do, Card or Not Card?

-cem

Chris Mitchell
http://www.CallNashvilleHome.com


A good Real Estate Agent will show you the house of your dreams; A great Real Estate Agent will make sure you move in.

Just Keep Listing...Just Keep Listing...Just Keep Listing - Dori, Finding Nemo
Well she would have said that if she were a RealtorĀ®.
 

10 Comments on To Card or Not to Card

I usually send holiday cards and many times add a little note to make my clients feel special.  I sign all my cards to give it a more personal touch.  In January, I'll send out my winter newsletter with a Happy New Year.

12/20/2007 02:56 PM by Joyce Jewell, GRI, ePRO, ASP, ABR (Jewell Real Estate Agency)


Chris,

I had Color For Real Estate produce Holiday cards for me this year, with my photo, phone and email on the inside, no company logo, and return address labels with my brokerage address - I like them, they look good, the return address label matches the design on the front of the card, and I'm sending them to my customers, SOI, and other influencers.

12/20/2007 02:57 PM by Carol Zingone, Broker Associate, GRI, SRES (Vanguard GMAC)


If you haven't decided by now to send a holiday card ....your too LATE, unless you don't mind being fashionably Late.....Or send a New Years Card.

Sean Allen

We sent our refrigerator calendars

12/20/2007 03:08 PM by International Financing Solutions


I think you have answered your own question, but I am not 100% sure.  "I personally don't like some of the cards that come in the mail and find them quite offensive and have removed the people who sent me the card from my preferred vendor's list because of it." If you are offended by a gesture others have made, why would you consider the same gesture? I find nothing offensive of wishing someone a happy holiday season or new year, but that's just me :)

12/20/2007 03:55 PM by Allison Werner (To Be Announced)


42 cents postage - I wasn't going to card this year but my husband insisted i had to.

12/20/2007 10:10 PM by Carol Culkin (Century 21 - Anita Ferri Realty)


New Year cards are great.  But I often think cards for the "off" occasions are best.  The clients B-Day, anniversary, 1st day of Spring, Just thinking of you....type of cards.

12/20/2007 10:15 PM by Renee Parker, Lansing Realtor (Coldwell Banker Hubbell BriarWood)


Chris, I send Christmas cards...and I let PC fly out the window! It is what it is...if you take Christ out of Christmas then we don't have a holiday.

12/28/2007 04:12 PM by Linda Scanlan (A Fan of AR)


Actually they put christ into a holiday that was already there. So if you took christ out of xmas you would have a holiday and you would not have a need for PCness.

12/28/2007 04:26 PM by Chris Mitchell - CallNashvilleHome.com (Keller Williams)


I like recieving cards.  I hang up all the cards I get, even whrn they are not addressed to me.  I was going to send them this year but I got busy and never got them addressed.  I think next year I will slip them into our personal list and have my wife address them for me. 

I don't think many people are really that offended to get a "Christmas" card.  If it offended somebody they are more than welcome to tell me about it and I will apoligize.  I get a couple of Hanukka cards every year from friends, I have never found them offensive.  They hang alongside all the other Christmas Cards.  I think the PCness of the holidays are overblown. 

 

12/28/2007 04:37 PM by Chad Baird (Re/Max Spirit)


I discovered a great way to send cards this past year.  It's an online business that scans in your own handwriting, so you can send personalized cards, in your handwriting, for cheap.  The cards are high quality (same you'd get at a Hallmark type store) and only cost $.62.  You can even upload your own photos and make your own cards, which eliminates the offensive, standard cards that are clearly from a vendor.

I send Happy New Years cards to all the Realtors with whom I had a cross sale with in '07.  I put a photo of the home we sold on the front with a "Thanks for helping make '07 my best year ever...I hope '08 will be your best."  Fun, easy, done online, mailed for you (with an actual stamp, not the bulk mail thing).

(That's the front of the card that I made)

Feel free to check out the program and even send a few cards yourself from this site.

12/28/2007 07:04 PM by Matt Thomson Gig Harbor, WA Real Estate & Relocation (Assoc. Broker--Keller Williams Realty)


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Real Estate Agent: Chris Mitchell - CallNashvilleHome.com (Keller Williams)
Chris Mitchell - CallNashvilleHome.com
Nashville, TN
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