As is common knowledge, many Realtors are dropping out of the market due to the "bursting of the bubble" in the Real Estate market. This opens up potential clients for those of us that are in this industry trying to bust our butts to get people's attention and make sales. We do many different things to market from flyers to internet advertising, to card dropping and utilizing our spheres of influence; But still nothing happens. What to do? We all are getting frustrated and it seems that nobody has any answers. My suggestion is that we start using our lifelines. How I mean that is conferring with people that are in the industry that have been through similar down markets. If we work together rather than against one another we can help change perceptions about agents and help increase our productivity in any market.
What are things we can do to use our lifelines?
The answer to that is fairly simple. Utilizing our resources is essential to success. There are many agents across the country that make their living by referring people to other agents in different states. 30% of a commission is better than no commission. So start networking. Active Rain and other sites are excellent in building credibility throughout the Real Estate world. In addition, utilize your sphere of influence and even their spheres of influences. Another you can do is participate in handshake listings on websites. You are advertising other people's products, but you are getting more exposure for your lisitngs. List on as many databases as possible The NLS, Metrolist, MLS, Realtor.com, etc. Remember exposure means more people, which equals sales. Bottom line is, without helping each other many of us will not survive until the spring.
Comments(7)